How Lengthy Can TikTok Movies Be? 2025 Limits and Pointers

TikTok utilization continues to develop in 2025, with our brief video research displaying a 129% enhance in accounts. In the event you’re certainly one of these individuals who have joined the platform this 12 months, chances are you’ll be questioning how lengthy TikTok movies will be. To reach 2025, you want to perceive the utmost restrict, the best size, and how you can use each second successfully.

At Metricool, we see firsthand how content material efficiency shifts with platform updates. TikTok’s journey from a short-form, 15-second loop platform to at least one that now permits movies as much as quarter-hour is a large change. This growth gives enormous new prospects, but in addition new challenges. Figuring out how lengthy a TikTok video will be within the present surroundings is important for efficient content material planning.

We’ve created this information to interrupt down the present video size limits, clarify why the platform made these modifications, and supply actionable recommendation on selecting the proper period in your subsequent submit. This deep dive into video size will make it easier to craft a profitable content material technique for the 12 months forward.

The Laborious Limits: How Lengthy Can TikTok Movies Be in 2025?

Let’s begin with the info. Absolutely the most time for the standard TikTok video has been prolonged considerably to accommodate a greater variety of content material codecs.

The Present Most TikTok Video Size

In 2025, the utmost size for the standard, non-Stay video uploaded to TikTok is 1 hour. In the event you document your video within the app, the utmost size is 10 minutes. TikTok additionally states that in the event you select a sound earlier than you document or add your video, it is going to be restricted to the identical size because the sound.

This important enhance from the unique 60 seconds is a transparent sign that TikTok is actively competing with long-form platforms like YouTube. This 60-minute cap offers creators the liberty to provide detailed tutorials, full-length brief movies, complete product evaluations, and deeper instructional content material.

Advisable TikTok Video Lengths for Completely different Content material Sorts

Whereas 60 minutes is the utmost, the platform nonetheless helps and even encourages shorter codecs. Listed here are the core lengths you’ll encounter when posting:

• The Unique Brief Kind (As much as 60 seconds): That is the traditional, fast-paced TikTok content material that prioritises viral audio and fast, attention-grabbing visuals. It’s nonetheless extremely efficient for traits and speedy engagement.
• Mid-Kind Content material (As much as 5 minutes): This was the primary main growth and stays a preferred candy spot. It permits for storytelling, brief tutorials, and mini-vlogs that require barely extra element than a 60-second clip.
• Prolonged Content material (As much as 10 minutes): Launched to facilitate richer explanations, this size is right for deeper instructional segments, recipe breakdowns, and extra complicated narratives.
• The Most (As much as 60 minutes): This size is for actually complete content material that you just may need beforehand solely posted on different platforms. 

The Strategic Query: Can vs Ought to

Figuring out that your video will be as much as 60 minutes is just half the battle. The essential, strategic resolution is figuring out how lengthy your TikTok movies ought to be in your particular viewers and objectives. Having 60 minutes doesn’t imply it’s important to use all of them.

Viewers Retention is King 

Conquering TikTok’s For You Web page (FYP) algorithm is all about viewers retention and completion charge.

• Retention: How lengthy your viewers watches your video.
• Completion Price: The proportion of viewers who watch your video all the best way to the top.

A 100% completion charge on a 15-second video is simpler to realize and, due to this fact, usually performs higher than a 20% completion charge on a 60-minute video. In case your video is simply too lengthy for the content material, your retention will drop quick, and the algorithm will rapidly cease pushing it out. When planning your content material, all the time ask: “Can I ship the identical worth in much less time?” If the reply is sure, shorten it.

Different Components to Contemplate for TikTok’s Algorithm

Listed here are a few of the different components TikTok’s algorithm considers:

• Sequential Viewing: TikTok is desirous about seeing if a person watches your complete clip, after which whether or not they interact together with your profile to look at a second or third video. Longer movies are a play for viewers loyalty and deep profile engagement. They’re designed to transform a passive viewer right into a dedicated follower.
• The Hook’s Renewed Significance: The hook within the first 3-5 seconds is probably the most crucial a part of your video. You’re preventing towards the pure human inclination to scroll previous lengthy content material. Your opening seconds should promise important worth to justify a time funding, particularly an extended one. With out an excellent hook, your video will fail no matter how useful the primary physique of content material is.

Discover the Proper Video Lengths for Your Content material

Discovering the suitable size in your movies could appear difficult, however it’s truly pretty easy. It comes all the way down to trial and error; discovering out what works and what doesn’t. Fortunately, in 2025, this doesn’t should be guesswork. Analyze your TikTok content material efficiency with Metricool to create repeatable formulation for achievement.

Why Did TikTok Prolong the Video Size?

The shift to help longer content material was a daring, strategic transfer by the platform. It wasn’t a random change; it was a response to creator behaviour and market calls for.

Retention of High Creators

Many profitable TikTok creators discovered themselves restricted by the brief size. Once they wanted to create extra detailed guides or in-depth tales, they needed to migrate their viewers to YouTube or Instagram Reels, or resort to complicated “half 1, half 2” serial content material. By extending the utmost size, TikTok retains high-value, long-form creators on its platform, encouraging them to create complete content material solely for the FYP.

Monetisation and Advertisers

Longer movies imply extra alternatives for advert placement. Whereas short-form movies provide fast, unskippable publicity, longer codecs permit TikTok to experiment with mid-roll adverts, providing advertisers a premium placement that may justify greater marketing campaign spend. It is a crucial transfer in making the platform a extra sustainable and worthwhile place for each TikTok and its customers.

Instructional and ‘How-To’ Content material

The rise of TikTok as a search engine, significantly amongst youthful demographics, demonstrated a necessity for extra strong, informational content material. Recipes, complicated tutorials, in-depth evaluations, and academic lectures merely can’t be contained in a 60-second window. The elevated video size legitimises the platform as a spot for studying, shifting it past pure leisure.

Technical Issues

There are a number of technical hurdles to pay attention to when importing longer content material.

File Measurement and Format

Whereas the size has been prolonged, you continue to should be aware of technical limits:

• File Measurement: TikTok accepts recordsdata as much as 30GB. For 60-minute movies, particularly these shot in excessive decision (4K), you should guarantee your file measurement is compliant. Compression is your buddy right here.
• Format: The platform accepts normal codecs like MP4 and MOV.
• Decision: Stick with the optimum 9:16 side ratio (1080×1920 pixels) for vertical viewing. Whereas longer movies might tempt you to make use of horizontal codecs, vertical content material nonetheless performs finest on the FYP.

The Function of Enhancing Software program

Creating a very partaking 60-minute video is an modifying problem. In contrast to brief clips that may be edited within the TikTok app, longer content material requires skilled software program to keep up movement, add complicated graphics, and guarantee seamless transitions. Your modifying workflow should turn out to be extra streamlined {and professional} to justify the prolonged operating time.

Abstract: Your 2025 Video Size Technique

For anybody severe about utilizing TikTok for content material creation in 2025, use Metricool to analyse your present movies. Take a look at your Viewers Retention graph. In case your retention constantly drops off at an early level, then your movies are too lengthy, it doesn’t matter what the utmost restrict is. Plan your content material size primarily based in your viewers’s confirmed consideration span, not on the utmost allowed time. By being intentional with each second, you guarantee your content material succeeds.