Do Hashtags Work on LinkedIn?

For years, hashtags had been unique to platforms like Twitter and Instagram. Their use was initially met with skepticism on LinkedIn, the skilled community. Nevertheless, in 2026, the query “do hashtags work on LinkedIn?” is settled: Sure, they’re important for amplifying your content material.

The platform has firmly built-in hashtags for LinkedIn into its algorithm, treating them as strategic key phrases. When used strategically, LinkedIn hashtags prolong your content material’s attain far past your speedy community, connecting your experience with professionals in search of insights in your area. This information supplies a strategic breakdown for social media entrepreneurs, detailing precisely how you need to implement hashtags on LinkedIn to maximise your authority and visibility.

Why You Ought to Use Hashtags on LinkedIn

Utilizing LinkedIn hashtags in your content material offers the platform’s algorithm the context it must precisely categorize and distribute your posts to customers. This helps you seize the eye of people that aren’t already following you. Right here’s a breakdown of why you undoubtedly ought to be utilizing hashtags on LinkedIn.

Discoverability and Community Enlargement

LinkedIn is all about skilled relevance. Customers can actively observe hashtags associated to their {industry}, pursuits, and profession targets (e.g., #MarketingStrategy, #RemoteWork, #B2BSales).

While you embody a related hashtag in your publish, that content material is straight away pushed into the feeds of everybody following it, even should you’re not linked. That is essentially the most highly effective software for increasing your natural attain exterior of your first and second-degree connections.

Algorithm Categorization

Utilizing exact, industry-specific hashtags, helps the algorithm precisely map your publish to particular skilled niches, growing the prospect of it passing the preliminary high quality filters and being promoted to broader, focused audiences.

Matter Authority

LinkedIn makes use of hashtags, now typically termed “Specialisms” on Firm Pages, to find out your authority on a topic. Constantly posting high-quality content material utilizing the identical cluster of related LinkedIn hashtags over time alerts to the platform that you’re an skilled in that space. This strengthens your general authority rating, resulting in larger visibility for all of your future posts on these matters.

There are a few methods so as to add hashtags on LinkedIn: by way of your profile, an everyday publish, or a LinkedIn article. 

The way to Add Hashtags to a LinkedIn Submit

So as to add a hashtag to your LinkedIn publish, all it’s a must to do is: 

• Add your media or simply sort your copy within the textual content field
• Start typing the start of your chosen hashtag key phrase or phrase 

• Some hashtag decisions will then pop up, scroll by means of and select your hashtag
• Submit! 

The way to Add Hashtags to a LinkedIn Article 

So as to add hashtags to your LinkedIn Article, you’ll observe very related instructions as mentioned above: 

• Begin a publish on LinkedIn and select an article as a substitute
• Write the contents of your article 
• Add hashtags after which publish! 

The way to Add Hashtags to LinkedIn Profile

So as to add hashtags to your LinkedIn profile, all it’s a must to do is: 

• Navigate to your profile 
• Click on on the edit web page
• Underneath ‘Group’, click on on ‘Hashtags’
• you possibly can add as much as three hashtags that matter to your web page that you may see and reply to from the hashtag feed

Greatest Practices for Utilizing Hashtags on LinkedIn

In contrast to platforms that encourage excessive hashtag quantity (like Instagram), LinkedIn rewards precision and restraint. The perfect technique includes a balanced mixture of tag varieties, however sticking to a low quantity.

The 1-3 Hashtag Rule

As talked about in our video above, our research discovered that 1-3 hashtags is really useful. Utilizing too many (greater than 5) can muddle your publish, making it much less readable and risking having your content material flagged as spam or low high quality by the algorithm.

The Strategic Combine

Knowledgeable hashtags on linkedin technique requires combining three varieties of tags for max attain and relevance:

There are two essential methods to view hashtags on LinkedIn. We are going to clarify each of them under: 

1. Click on on the hashtag in a publish. In case you see a publish that has an attention-grabbing hashtag, all it’s a must to do is click on on it and it’ll take you to a web page the place all of the posts that additionally use this hashtag. 
2. Search Hashtag by means of the search bar, simply sort within the hashtag you need to discover, click on on posts, and right here you possibly can click on on observe if you wish to observe this hashtag.  

The way to Seek for The Greatest Hashtags on LinkedIn

To be sure you’re utilizing LinkedIn hashtags successfully, that you must establish related ones in your supposed viewers. Listed below are 3 methods you possibly can seek for hashtags on LinkedIn:

1. Click on on the hashtag in a publish: In case you see a publish that has an attention-grabbing hashtag, simply click on on it and it’ll take you to a web page with all of the posts that additionally use this hashtag. 

2. Search for a hashtag by means of the search bar: Sort within the hashtag you need to discover, click on on posts, and right here you possibly can click on on observe if you wish to observe this hashtag.  
3. Observe {industry} leaders and rivals: Analyze content material posted by essentially the most profitable people and firm pages in your area of interest, observe the hashtags they use of their most profitable posts.

Discover Your Greatest LinkedIn Hashtags with Metricool

Metricool tracks and analyzes your publish efficiency over time so you possibly can see exactly which hashtags delivered the best attain and engagement in your LinkedIn content material, permitting you to cease guessing and begin making data-driven LinkedIn hashtag selections.