What’s Trending on Pinterest? Present Developments for Winter 2026

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Pinterest continues to be a powerhouse platform stuffed with inspiration, creativity, and a spot for creators and companies to leverage their manufacturers. Whereas this platform continues to favor aesthetic content material, Pinterest tendencies are ever-changing. It has nice potential for companies to drive visitors to their websites, showcase their merchandise, and construct a status for his or her model. 

So, what’s trending on Pinterest in 2026? This text will cowl the tendencies taking on the platform initially of this 12 months.

We all know what you’re right here for, juicy, juicy information, so right here it’s. In our 2026 Social Media Research, we analyzed 446,977 posts from 10,772 accounts linked to Metricool. Right here’s what we discovered:

Weekly Posts Elevated

Common weekly posts went from 7 in 2024 to 10 in 2025, a 29% enhance reflecting Pinterest’s continued development. As extra of us have begun to make use of the platform as a search engine, social media managers are producing extra pins than ever to satisfy demand. There have been 131.27% extra Pins posted by way of Metricool final 12 months in comparison with the 12 months earlier than.

Better Attain & Engagement

Pins attain elevated by 30% in 2025, whereas it was nearly matched by engagement, which elevated by 26%.

…What In regards to the Affect?

There have been big drops in impressions (-59%) and interactions (-48%), Exterior Clicks (-77%) Pin Clicks (-44%) and Saves (-43%).  On one hand, such decreases are to be anticipated with elevated weekly posts. Nevertheless, alternatively, this additionally reveals there may be loads of room for enchancment for social media managers to raised join with Pinterest’s 570 million month-to-month energetic customers.

Winter means inside time, so creativity thrives on Pinterest throughout this season. Seasonal nail designs and vogue inspo are additionally well-liked, and naturally, journey plans!

To develop your model or enterprise’s presence on Pinterest, you should use these tendencies and content material matters to attach along with your viewers deeply. You may also discover examples of pins which have taken off on the platform, so you may achieve inspiration when creating your subsequent pins and boards.

Under are the highest trending key phrases for month-to-month, seasonal, and rising tendencies for January. These key phrases might be built-in into content material for elevated visibility and attain.

One of many high tendencies all 12 months spherical is nail inspo. Merely add the related month, season, or upcoming vacation to the phrase “nails”, and it’s certain to be trending. Listed below are the highest winter nail tendencies key phrases:

Cute nails for January +10,000% month-to-month change
2026 nails +3,500% month-to-month change
January nails  +3,000% month-to-month change
January nails designs +2,500% month-to-month change 
Valentines nails +2,500% month-to-month change 
Nails for January +2,000% month-to-month change
January birthday nails +900% month-to-month change

Supply: Pinterest Developments

With regards to nail designs, Pinterest is the place to go. Each season, customers search the platform for brand spanking new concepts.

Winter Recipe Concepts

Consolation meals is a high winter Pinterest pattern, with many customers looking the platform for inspiration. Take a look at these winter recipe tendencies for simple cooking inspo that can hold you heat.

daniel quick recipes 21 day meal plan +1,500% month-to-month change
bariatric gelatin recipe +500% month-to-month change 
cooking recipes for dinner +400% month-to-month change
ninja creami recipes +300% month-to-month change
wholesome consuming recipes +300% month-to-month change
slushie machine recipes +200% month-to-month change 
kitchenaid ice cream recipes +200% month-to-month change 
juicer recipes +200% month-to-month change 
seafood boil recipe +200% month-to-month change 

Supply: Pinterest Developments

Winter Date Planning Inspo on Pinterest

Winter is a low interval for relationship, but it surely doesn’t imply folks needs to be lonely. Listed below are the very best date-related tendencies for this season.

valentines date concepts +1,500% month-to-month change
valentines date outfit +1,000% month-to-month change
solo dates +600% month-to-month change 
dates aesthetic +400% month-to-month change 
date evening aesthetic +300% month-to-month change 
Date evening outfit winter +100% month-to-month change
Espresso date aesthetic +100% month-to-month change

Supply: Pinterest Developments

Style is one other matter that you could count on to pattern all 12 months spherical. Winter vogue tendencies are in full swing so that you can exhibit your model… if you’re courageous sufficient to exit within the chilly.

vogue equipment +3,000% month-to-month change 
2026 vogue tendencies +500% month-to-month change
2026 vogue +400% month-to-month change
Cute informal winter outfits +100% month-to-month change 
Nyc suits winter +100% month-to-month change
errands outfit winter +100% month-to-month change

Supply: Pinterest Developments

Winter getaways are nice, whether or not you’re escaping the chilly or going snowboarding within the snow.. The lucky amongst us like to journey throughout this season, particularly with household, so we’re consistently looking for vacation concepts. Listed below are among the hottest journey/holiday-related key phrases:

journey imaginative and prescient board photos +1,500% month-to-month change 
journey aesthetic +400% month-to-month change 
solo journey +200% month-to-month change 
ski journey packing listing +200% month-to-month change 
europe journey +200% month-to-month change
europe journey +200% month-to-month change
journey the world +200% month-to-month change 

Supply: Pinterest Developments

The right way to Discover Pinterest Developments 

Pinterest web optimization methods are the right technique to enhance visibility and rank your content material on the platform. The platform has additionally launched a Pinterest Developments web site, the place you may view which key phrases and matters are trending throughout the platform. You’ll be able to even search key phrases in your trade to seek out what your viewers is in search of. 

On this web site, you may view the highest month-to-month tendencies in your area to see what is extremely searched on Pinterest. View the highest tendencies or seek for key phrases associated to your trade to see how they rank. 

These tendencies observe the weekly, month-to-month, and yearly modifications. The filters assist you to slim your outcomes by pattern sort (high month-to-month tendencies, yearly tendencies, rising tendencies, seasonal tendencies), date, pursuits, key phrases, age, and gender. 

When on the Pinterest Developments web site, click on on particular person key phrases to research the curiosity over time, together with associated tendencies, demographics, and well-liked pins.

Supply: Pinterest Developments

Pinterest Administration and Content material Inspiration

Viewing these tendencies is one factor, however how can your model combine this into your Pinterest advertising technique? Regardless of what you might suppose, there may be house for any trade or model on Pinterest. From schooling to inspiration, how-to’s, guides, downloadables, and aesthetics. Sharing worth along with your viewers can look totally different for everybody. 

We suggest analyzing your Pinterest account to grasp which content material has carried out greatest up to now. Metricool’s social media analytics software reveals your pin impressions, engagement, clicks, and saves. 

Pinterest’s Enterprise Hub additionally offers in-depth analytics to trace your outcomes and viewers insights to proceed creating highly effective content material. View your high pins and boards to create associated content material. 

Managing your Pinterest account means you want a content material calendar to make sure consistency and create content material that can resonate along with your viewers. Scheduling content material alleviates complications and inconsistency for social media managers. 

Metricool’s social media planner auto-publishes content material throughout a number of platforms without delay. Schedule Pinterest pins and entry Google Drive and Canva integrations to centralize your social property and instruments. Join and schedule to a number of channels concurrently and optimize your work. The very best half is you are able to do this without spending a dime along with your Metricool account. 

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