5 methods to automate Klaviyo with Zapier

Do you employ an e-mail outreach platform like Klaviyo to have interaction your prospects? Then you definitely’re already midway there in relation to giving your viewers a personalised buyer expertise. 

However if you wish to faucet into Klaviyo’s full advertising and marketing potential, it’s best to take into consideration combining it with Zapier. With just some Zaps—our phrase for automated workflows—you may successfully section buyer lists, herald new subscribers, and monitor efficiency robotically. Here is how.

Skip forward

Add leads and subscribers to Klaviyo from types

Establishing a seamless knowledge circulate out of your lead-capture types to Klaviyo is crucial for nurturing relationships along with your viewers and bolstering engagement. With automation, you may reduce out the handbook chore of transferring contact info, effectively populating your Klaviyo subscriber listing whereas giving your self again time to deal with planning impactful e-mail campaigns.

Whether or not a customer fills out a contact type in your Squarespace website or submits a type on Webflow, these workflows guarantee your lead-capture type seamlessly connects with Klaviyo.

Use webhooks with Klaviyo

Perhaps you depend on an app that does not have a Zapier integration simply but, however you are 100% sure you need Klaviyo’s automation working for you. Happily, you should use Webhooks by Zapier to arrange a workflow connecting any of the 1000’s of apps in our listing to Klaviyo so long as they’ve an API.

With webhooks, you may simply ship info to and from Klaviyo—simply use these templates to get began.

Join Klaviyo to your advert platforms

One of the vital highly effective methods to make use of Klaviyo is to attach your e-mail segments on to promoting platforms. While you add a profile to a selected section or listing in Klaviyo—say, prospects who’ve bought within the final 30 days or subscribers who’ve engaged with latest campaigns—you may robotically add them to a buyer listing in Google Advertisements. This allows you to create extremely focused lookalike audiences or retargeting campaigns based mostly in your most engaged prospects, turning your e-mail knowledge into promoting gold.

Any leads you generate from advert platforms also can get robotically despatched to Klaviyo. For instance, Fb Lead Advertisements can gather lead info inside the platform—prospects join with out leaving Fb—and a Zap sends over the brand new leads. Regardless of which platform you select, the vacation spot is identical: add that new lead as a subscriber in Klaviyo and begin working that e-mail advertising and marketing magic.

Phase your leads and prospects robotically 

Whether or not a brand new buyer makes a purchase order (hurrah!) or somebody indicators up for an occasion you are internet hosting, you will need to proceed nurturing them afterward. Nonetheless, not everybody will likely be a match for a similar marketing campaign. For instance, you would possibly need to ship welcome messages to new prospects or goal a subset of consumers who’ve bought a product above a sure worth.

With these easy Zaps, you may robotically create particular lists in Klaviyo every time a selected buy is made in one other app. Or you may tag sure prospects or add others to a section in Klaviyo. That approach, you may goal totally different audiences and ship customized messages that resonate with every group’s distinctive wants and behaviors. 

Join Klaviyo with Google Sheets

Google Sheets is one thing of a circuit breaker for software program automation. You’ll be able to file new subscribers from Klaviyo into Google Sheets to maintain tabs on each e-mail you gather, true. However Google Sheets is not a useless finish. Work new spreadsheet rows into sheets, and you’ll extra simply ship it to different apps. As an illustration, possibly a brand new Google Sheet row turns into a brand new process for a group member inside Trello.

As soon as you’ve got recorded subscribers into Google Sheets, you could have a separate listing you may manage, funnel, and automate. You need to use this listing to categorize prospects by particular triggers, turning a large viewers into a listing of buyer segments. This helps you write particularly crafted emails to every section, enhancing personalization. Or you may merely preserve tabs in your new emails inside a separate app and by no means fear that you simply want a backup. 

The method additionally works in reverse—use new rows in Google Sheets to robotically add Klaviyo subscribers. Use these Zaps to robotically import over a previously-existing e-mail listing from different functions. 

Flip Klaviyo into your “every thing” e-mail advertising and marketing software program

Are you able to supercharge Klaviyo? Use the Zaps right here to complement your Klaviyo listing, import outdated emails into your new system, or generate leads whilst you sleep through webforms, on-line adverts, and touchdown pages. If every thing goes in line with plan, you could begin making gross sales with out noticing. 

And that is simply the beginning of what you are able to do with Klaviyo and Zapier. What’s going to you automate first?

This text was initially revealed in January 2022 by Ana Gotter, with earlier updates by Daniel Kenitz and Elena Alston. It was most not too long ago up to date in January 2026.