How Meta’s AI Video App Works

Meta launched Vibes again in September final yr as a feed of completely AI-generated movies inside its Meta AI app. Quick ahead a few months, and  it’s now being examined as a standalone app in nations like Mexico and Brazil, as the corporate confirmed to TechCrunch.

However with AI fatigue rising and feeds already filled with artificial content material, the large query is, what does Meta Vibes truly deliver to the desk for creators? Let’s dive into what it’s, the way it works, and whether or not creators might truly revenue from it. 

Meta Vibes is a short-form video feed powered completely by AI. Initially constructed into the Meta AI app, it’s now being examined as a standalone app. Assume OpenAI’s Sora – one other software for producing short-videos from easy textual content prompts – launched shortly after Vibes hit the market.

Vibes performs in the identical area, however with Meta’s distribution engine behind it.

Right here’s what you are able to do with Vibes:

• Watch AI-generated quick movies in a scrollable feed
• Create movies from scratch utilizing easy textual content prompts
• Remix present movies: change kinds, add layers, swap out parts, and overlay music

As soon as your video is prepared, you’ll be able to submit it to the Vibes feed, ship it by way of DM, or share it immediately as Instagram or Fb Tales and Reels, with out leaving the Meta ecosystem.

The large shift? Meta is separating Vibes from Meta AI and turning it into its personal app. For now, it’s solely out there in Mexico and Brazil the place Meta is measuring early engagement earlier than a wider launch.

With this transfer, Meta Vibes turns into a direct competitor to OpenAI’s Sora, the place you can even create movies from textual content prompts. Meta’s objective is easy: Hold customers engaged within the Meta universe and make short-form AI video a part of their content material routine.

Meta Vibes is constructed on three core options: discovery + creation + remix.

• Discovery: Browse AI-generated movies and, in some instances, see the precise immediate used to create them. Consider it as an AI studying hub the place everybody shares suggestions and strategies.
• Remix: Excellent for these inventive block days if you’re watching a clean display. Begin with an present video and make it your individual – change colours, add results, swap parts, you identify it.
• Creation: Construct movies from scratch utilizing textual content prompts.

The result’s a hybrid expertise: half TikTok feed, half AI playground, half collaboration area.

Is Vibes Free? 

For now, sure. However that’s prone to change.

Meta’s planning a freemium mannequin the place fundamental entry stays free, however you’ll be able to subscribe to unlock extra video creation credit every month. These take a look at subscriptions are rolling out within the coming months.

Whether or not you employ Vibes or not, AI-generated movies created in seconds are about to point out up extra typically in your Reels and Tales.

This implies you’re now not simply competing with different manufacturers, however with hundreds of AI-generated movies. It’s a shift, for certain. However for creators and social media managers, there’s additionally alternative.

On the brilliant aspect? These AI movies are good for fast testing. Need to see if an concept resonates earlier than investing in a full manufacturing? Create a Vibes video and gauge the response. It’s not about changing actual content material – you can even have a look at it as exploring what works earlier than you commit sources.

What’s important is that you just don’t sacrifice model id for pace. AI-generated or not, your content material nonetheless must really feel aligned together with your model and viewers.

You possibly can already discover Meta Vibes at meta.ai till it launches as a standalone app in your area.

Need to take a look at it your self? Do this instance immediate:

“Social media managers working in an workplace within the middle of a significant metropolis.”

Vibes will generate 4 video variations you’ll be able to obtain or share on to your Meta channels.

The Authenticity Paradox

Whereas Meta is doubling down on AI instruments like Vibes that’s designed to make AI-generated content material simpler and quicker to publish, it’s additionally voicing concern concerning the penalties. (A bit like blaming the steps you constructed for making you journey?)

To wrap up 2025, Instagram head Adam Mosseri known as out one of many platform’s largest challenges: holding Instagram feeling real as “AI slop” turns into extra widespread.

On one hand, Meta needs feeds to really feel extra human. On the opposite, it’s actively scaling the instruments that make them really feel much less so. Hmm.

Whether or not this method builds belief or slowly erodes it’s nonetheless up for debate.

What is evident: creators and social media entrepreneurs will play an important function in holding content material grounded by selecting substance over shortcuts, and uncooked authenticity over good imagery.