I attempted writing a weblog publish with ChatGPT, Claude, and Gemini — right here’s how they stacked up

AI-Producing Weblog Submit Concepts

Earlier than I am going any additional, I wish to be hyper-clear on one factor: AI can’t learn your thoughts.

It doesn’t know a lot about you — your tone, fashion, or how you assume. However, give it the precise context, and it’d shortly catch on that you just dwell for witty headlines and like to point out up as useful and unapologetically direct.

That’s why step one in my course of is setting the stage for expectation, identical to you’d do in the event you had been onboarding a brand new workforce member.

So earlier than I put these instruments to the take a look at, I gave them the identical background data, after which fed them the identical prompts.

Wish to study extra about my method? I not too long ago wrote about writing on-brand AI content material and shared my method (and included ideas from different execs).

Pattern Prompts

Right here’s the pattern immediate I used to introduce myself to the brand new workforce members, err… instruments.

“Hello [Tool Name]. I’m a advertising and marketing strategist and content material professional. I write for an viewers of enterprise house owners, entrepreneurs, and inventive professionals who wish to enhance their visibility, join extra deeply with their viewers, and use messaging as a lever for enterprise progress.

I’ve experience in electronic mail advertising and marketing, messaging technique, and utilizing AI instruments like ChatGPT and Claude to enhance workflows and duplicate. My fashion is direct, conversational, and strategic.

My content material targets:

• Present my POV and construct belief via actionable, lived-experience insights.
• Assist my viewers write and talk extra successfully utilizing instruments like AI.
• Spark conversations with individuals who worth clear considering and human-centered content material.

About my viewers:

• Coaches, consultants, service suppliers, and content material creators.
• Many are testing or interested in AI, however undecided tips on how to use it nicely.
• They worth voice, connection, and strategic depth over low cost hacks.

Please let me know if in case you have any questions on me earlier than I stroll you thru the subsequent prompts.”

As soon as I had clarified all the pieces, I gave every device the identical activity:

“I’m on the lookout for weblog publish concepts round AI-powered writing workflows and tips on how to practice instruments to sound such as you. Please generate 10 distinct, particular, and click-worthy concepts that keep away from clichés. Embrace a brief rationalization for every.”

Of observe — all three instruments supplied 10 nice concepts, however my display may solely seize so many. So I’m sharing screenshots of the smaller asks and a textual content checklist of the ten publish concepts.

How ChatGPT Carried out

Oh ChatGPT, how do I like thee? Let me depend the methods.

ChatGPT has a leg up right here because it is aware of me (and, candidly, in all probability the place I dwell, too.) I’d say all of those instruments are strong.

Listed here are ChatGPT’s high 10 concepts:

1. The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material
2. The right way to Construct an AI Writing Workflow That Doesn’t Flatten Your Voice
3. Coaching ChatGPT to Write Like You? Begin with These 3 Voice Anchors
4. What AI Can’t Hear (Except You Educate It): The Hidden Alerts in Your Writing Type
5. From Clean Web page to Last Draft: My Finish-to-Finish Workflow Utilizing ChatGPT
6. Why Your AI Writing Sounds Off — And The right way to Repair It Quick
7. How I Use AI as a Inventive Accomplice (Not a Crutch)
8. Instructing ChatGPT to ‘Suppose’ Like You: A Framework for Strategic Content material Prompts
9. The Actual Voice Information I Feed ChatGPT (And How You Can Make Your Personal)
10. Your Voice, On Demand: The right way to Create a Reusable Immediate Library That Sounds Like You

I made a decision to maneuver ahead with “The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material.”

How Claude Carried out

Claude is quick. Like mind-blowingly quick. And I like that I didn’t have to do a ton of prompting to assist it perceive what I wished.

I wasn’t planning to as a result of I wish to take a look at the uncooked outputs of every device, but it surely was an absolute delight that I didn’t have to go down that path.

Listed here are Claude’s high 10 concepts:

1. The Fingerprint Methodology: How I Skilled Claude to Write in My Voice (With Examples)
2. Past Templates: Constructing Dynamic AI Writing Techniques That Evolve With Your Model
3. The Dialog-to-Content material Pipeline: Recording Consumer Calls to Feed Your AI Writing System
4. Moral Voice Cloning: The place to Draw the Line When Coaching AI to Sound Like You or Your Group
5. The 80/20 Rule of AI Writing: Figuring out Your ‘Signature Phrases’ That Make Content material Unmistakably Yours
6. Voice Layering: The three-Move Methodology for Including Character to AI-Generated Content material
7. From Friction to Movement: Constructing Customized AI Instruments That Remove Your Particular Writing Ache Factors
8. The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less
9. Content material Ecosystem Mapping: Designing AI Workflows That Join Throughout A number of Platforms
10. Voice DNA: Making a Sensible Type Information That Each People and AI Can Comply with

I made a decision to maneuver ahead with “The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less.”

How Gemini Carried out

Gemini was a little bit of a darkish horse since I’ve had much less expertise with it. However once more, it’s extremely quick and got here up with some actually first rate concepts. I’d argue that they had been a number of the most inventive, even when a bit formulaic.

1. Past the Bot: The “Ghost within the Machine” Methodology for Coaching AI to Embody Your Model Voice.
2. Cease Asking AI to “Sound Like You”: The Strategic Shift to Voice Emulation for Genuine Connection.
3. From Generic to Genius: The Suggestions Loops That Flip AI Writing Instruments into Your Uncanny Content material Doppelgänger.
4. The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It.
5. Unlock Your Interior Writer: Utilizing AI to Bypass the Clean Web page and Amplify Your Distinctive Perspective.
6. The AI Whisperer’s Toolkit: Important Prompts and Strategies for Voice-Infused Content material Creation.
7. Extra Than Key phrases: Coaching AI on Your Core Messaging Pillars for Constant Model Communication.
8. Past Modifying: The Strategic Artwork of Rewriting AI-Generated Content material to Really Personal Your Voice.
9. The Moral AI Writer: Balancing Effectivity with Authenticity in Your Content material Workflow.
10. The Way forward for “You” in Content material: How AI Will Evolve Private Voice and Model Identification.

I made a decision to maneuver ahead with, “The ‘Human-in-the-Loop’ Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It.”

The winner?

Robust name. I believe all of them did nice right here.

Right here are some things I seen that stood out and felt extra AI-ish to me:

• Gemini used phrases like “crafted” which is usually a giveaway for me.
• Each Gemini and Claude created repetitive buildings for the titles with a punchy thought, adopted by a colon and a extra in-depth rationalization.

To be extra official, I used the next questions as a rubric to see how every carried out:

Did the device replicate an correct understanding of me and my viewers?

• ChatGPT: Sure, but in addition it has an unfair benefit. Did that come into play? We’ll by no means know.
• Claude: Completely. All of those subjects sound like one thing I’d be occupied with writing or studying about.
• Gemini: I believe so. They’re fairly fascinating and I like a number of the concepts it got here up with.

Did it grasp my tone, POV, and priorities?

• ChatGPT: Sure. However, whereas it got here up with stuff I’d write #rightnow, it felt a bit extra generic, which appears like an fascinating commentary to me.
• Claude: A strong sure right here.
• Gemini: Additionally sure.

Have been the concepts contemporary, not cliché? Would I wish to click on?

• ChatGPT: Sure, however whereas I appreciated the construction extra right here, I like a number of the concepts higher within the others.
• Claude: Completely. Should work on the buildings, however that’s fixable as we roll.
• Gemini: Identical reply as for Claude.

So who’s the winner?

Truthfully, too quickly to inform. I’ll say I used to be extremely impressed with the extent of thought and layers of element in Gemini’s concepts.

Outlining the Submit

As soon as I had a listing of robust publish concepts, I picked one to maneuver ahead with from every device

Now got here the subsequent take a look at: How nicely may every device flip that concept right into a structured, human-friendly define?

Nicely, let’s discover out! I gave every device the identical immediate.

“Please create a top level view for a roughly 800-word weblog publish titled: “[insert title]”. Use H2 and H3 construction, and embody a one-line abstract of what every part ought to cowl. Maintain it human-first and logical.”

Right here’s the way it labored (observe: for the sake of brevity, I omitted the one-line summaries and centered on the sections and key factors for every):

How ChatGPT Carried out

Right here is ChatGPT’s define:

The First 5 Prompts I Give Any AI Instrument Earlier than I Let It Contact My Content material

• AI is usually a highly effective writing accomplice — however provided that you practice it proper from the beginning. Right here’s how I set the stage with 5 foundational prompts that save me time, shield my voice, and guarantee I keep in management.
• Why AI Wants Context — Not Simply Instructions

• The parable of the “excellent immediate”
• Consider it like onboarding a brand new workforce member

• Immediate #1: “Right here’s who I’m and who I write for…”

• Why this issues
• Instance immediate

• Immediate #2: “Right here’s how I need my writing to really feel…”

• It’s not simply voice—it’s vibe
• Instance language to incorporate

• Immediate #3: “Right here’s what I imagine and the way I speak about it…”

• Consistency beats cleverness
• Voice anchors and phrasing patterns

• Immediate #4: “Right here’s how I need the reader to really feel and act…”

• Tone follows function
• Instance call-to-action framing

• Immediate #5: “Right here’s the format I need you to comply with…”

• The guardrails that maintain issues on observe
• Reusable immediate template

• Last Ideas: Higher Inputs = Higher Outputs

• A easy guidelines on your subsequent immediate session
• Begin right here, then evolve

Truthfully, I believe it is a fairly strong begin. It feels fairly near the vibe I need, and whereas sure, I have to share extra of my opinions and writing fashion, I believe we (me and GPT) may get to the end line fairly shortly.

Additionally, I like that it named the conclusion, whereas different instruments simply known as it a boring ol’ “Conclusion.”

How Claude Carried out

Right here’s Claude’s define:

The Authenticity Paradox: How AI Can Really Make Your Content material Extra Human, Not Much less

• Problem the frequent assumption that AI-generated content material lacks humanity
• Arrange the paradox: How the precise AI method can truly improve authenticity
• Thesis: When used strategically, AI can free you to be extra human in your content material, not much less

• The Actual Drawback Isn‘t AI — It’s How We’re Utilizing It

• The Copy-Paste Lure
• The Strategic Different

• The Bandwidth Liberation Impact

• Automating the Mundane
• Reinvesting in Deep Work

• Sensible Strategies for Extra Human AI-Assisted Content material

• The Voice-First Workflow
• The Sample Amplification Methodology
• The Human-in-the-Loop Editorial Course of

• Measuring True Content material Authenticity

• Past Engagement Metrics
• The Dialog Take a look at

Not gonna lie, I like this. It feels high-brow and well-thought-out. That is positively one thing I can see myself writing. May take a bit extra time, however it is a strong article I may actually get behind.

How Gemini Carried out

Right here is Gemini’s define:

The “Human-in-the-Loop” Benefit: Crafting AI-Powered Content material That Would not Sound Like a Robotic Wrote It

• Introduction: Briefly introduce the attract and the pitfalls of AI-generated content material, emphasizing the essential position of human oversight in sustaining authenticity.
• The Siren Music of Pure AI Era (and Why It Falls Flat)

• The Promise of Easy Content material Creation
• The Unmistakable Style of the Algorithm
• Why “Good Sufficient” Is not Really Good for Your Model

• The “Human-in-the-Loop” Framework: Your Secret Weapon

• Defining the “Human-in-the-Loop” Strategy
• The Essential Levels for Human Intervention
• Why This Hybrid Strategy Delivers Superior Outcomes

• Sensible Methods for Injecting Your Humanity into AI-Generated Content material

• Coaching AI with Your Voice: Past Fundamental Prompts
• The Artwork of Strategic Rewriting: Including Nuance and Perspective
• Reality-Checking and Moral Oversight: Sustaining Belief and Accuracy
• Iterative Refinement: The Energy of Suggestions Loops

• The Future is Hybrid: Embracing Collaboration with AI

• AI as a Highly effective Assistant, Not a Substitute
• Constructing a Sustainable and Genuine Content material Workflow

Brief reply — I don’t adore it. It has some nice concepts, but it surely feels much less tactical and substantive. Extra importantly, I believe there’s a reasonably large raise to get it into my voice and share my ideas.

The Winner?

Earlier than I am going any additional, there wasn’t a transparent winner, however there was one I didn’t like as a lot, and also you’ve in all probability guessed it. Sorry, Gemini. Higher luck subsequent time.

That stated, listed below are the questions I thought-about:

Did the define movement logically?

• ChatGPT: Sure!
• Claude: Sure.
• Gemini: Sure.

Have been the part headers useful and clear?

• ChatGPT: Sure.
• Claude: Sure.
• Gemini: Sure.

Was there sufficient depth/element for every part?

• ChatGPT: Completely.
• Claude: Completely.
• Gemini: This one is a no. As an alternative of providing particular recommendation, it supplied a higher-level generic commentary that I’d want extra assist considering via.

Did it help the form of weblog publish I’d wish to write?

• ChatGPT: For positive.
• Claude: Completely. 1 million p.c.
• Gemini: Truthfully, probably not.

Based mostly on my gut-check responses to those questions, I’m taking again my assertion about not having a transparent winner. There was one — and it was Claude.

Writing the Submit

That is the place it will get fascinating.

Developing with concepts and descriptions is enjoyable, however writing the factor? That’s the true wild card right here. And I had an inkling of what to anticipate — a speculation, if you’ll.

Every platform already had an summary of who I’m and who I serve, however not how I write. So I shared this immediate with every platform:

“Listed here are three samples of my writing fashion so you may get an thought of how I believe and what I imagine. Please internalize this tone and maintain it constant as you assist with thought era, outlining, and writing.

Please let me know of any questions earlier than I provide the subsequent immediate.”

Every got here again with a serviceable description of my writing fashion, layered in with what I shared within the very first immediate.

Subsequent, I shared this immediate:

“Based mostly on the define you simply created for a weblog publish about writing with AI, write a publish. Maintain it direct, useful, conversational — and please, for the love of readability, be particular once you share examples — leaning into ideas you’ve recognized in my examples, and keep away from any cliche AI constructions or phrasing.”

Listed here are the primary paragraphs that every platform got here up with. For the sake of brevity, I received’t share the total article every developed. Nonetheless, this could provide you with a way of content material, method, and voice.

How ChatGPT Carried out

Preliminary ideas?

This appears like me. However, there are positively some AI-sentence buildings that I attempt to maintain to a minimal — particularly:

• Query? Adopted by a disarming sentence and one clarifying the reply.
• Parallel development. Don’t simply do that … Do that as a substitute.
• Three quick sentences beginning with the identical phrase.

Now, I’ve been identified to do ALL of those. However I all the time look ahead to content material like this as a result of it simply feels, nicely, common.

How Claude Carried out

Okay — kind of a swoon right here, as a result of regardless that this feels extra AI-like than most of what I’d write, it is also kind of near one thing I’d write.

Right here’s the place it falls quick. I’d by no means:

• Open a publish with “Look, I get it.” I’d save that for later within the content material.
• Discuss like “Each time somebody would rave…”
• Make weird-as-all-get-out analogies like “a committee of robots attempting desperately to go the Turing take a look at.”

BUT, I don’t assume it will take that a lot work to shine it up and get it into one thing I’d say.

How Gemini Carried out

I’m going to stay to my weapons right here. I nonetheless completely love the “Human-in-the-Loop” thought. It bought an A from me.

Execution is a flat C-minus. Sorry, Gemini, I understand it is a first date and all, however, this positively doesn’t work for me.

Regardless of the title promise of not sounding like a robotic wrote it, this positively screams AI. Listed here are the tells for me:

• The phrase “crafting”
• Bringing in mid-conversation “We’ve all seen…”
• Language that sounds good, however realistically feels empty.
• Analogies which might be catchy, however once more, really feel unsubstantial “The Siren Music.”

This isn’t goodbye, although, Gemini. We’ll nonetheless edit, and after that, I’m prepared to offer you one other probability.

The winner?

It’s an in depth one, however Claude is within the lead, adopted CLOSELY by ChatGPT. Gemini is nowhere close to the end line.

Listed here are the metrics I thought-about:

Did the draft really feel like me?

• ChatGPT: Sure!
• Claude: Sure!
• Gemini: So. A lot. No.

Was it structured nicely, with logical movement?

• ChatGPT: Sure, I’ll give it that.
• Claude: Sure!
• Gemini: I’ll give this one a sure. Movement was not the difficulty, the substance was.

Was it too robotic, or did it present persona?

• ChatGPT: A bit on the robotic aspect, however shut and a simple repair.
• Claude: Identical reply as ChatGPT.
• Gemini: It was so robotic it virtually circled round and reinvented robots. (Which means it was dangerous.)

How a lot modifying would I have to do to make this publishable?

• ChatGPT: Fairly gentle. Simply have to remind it what to not do, and layer in a number of private examples.
• Claude: Identical reply as for ChatGPT.
• Gemini: This isn’t even value pursuing for me.

For all of those, if I used to be actually tackling a critical publish, I’d in all probability have jotted down notes, or shared a voice recording or transcript with my two cents between Concept and Define phases.

However, with out that context, and simply with what I fed the instruments about me, ChatGPT and Claude each did a strong job.

Modifying The Submit

In all equity, AI first drafts virtually by no means hit the nail on the top the primary time. Even when an AI-generated weblog publish is spot on for construction or tone, a human contact is required. I’ve discovered it to be the distinction between “Meh, that’s okay, I assume” and “Cue the confetti, that’s superior!”

One thing you’ll hear me say rather a lot is that mediocre is now not adequate. It by no means actually was, however quite a lot of mediocre content material handed the sniff take a look at earlier than AI.

Today, your stuff must be good — high quality over amount and all that. (Although, AI does aid you create extra content material, quicker in the event you use it proper.)

If I used to be engaged on every of those posts, there’s in all probability rather a lot I’d do to get extra particular, together with:

• Excessive-level suggestions.
• Taking issues part by part.
• Reviewing the entire piece for consistency and readability.
• Taking a closing proofread spin.

Nonetheless, to see how these instruments responded to the identical prompts, I as soon as once more gave them the identical prompts. Particularly, I centered on my private model of robotic pink flags. I shared partial lists in suggestions for every device, and compiled them collectively right here.

With that in thoughts, my objective right here wasn’t to scrub up grammar. AI often does a good job of that. I wished to see which may take my modifications and run with them to AI-generated weblog posts that sound like me — or not less than a bit extra.

Right here’s the immediate:

“Please revise this draft to tighten movement, enhance rhythm, and make it sound extra pure. Prioritize readability and tone consistency. Don’t add fluff.

Keep away from the next:

• The phrase crafting
• Beginning with mid-conversation phrases like “We’ve all seen”
• Language that sounds good however says nothing
• Analogies which might be intelligent however empty, like The Siren Music
• Openers like Look, I get it
• Phrases like Each time somebody would rave
• Bizarre analogies like a committee of robots attempting to go the Turing take a look at
• The query > softening > reply construction
• Parallel constructions like Don’t simply do X. Do Y
• Three quick sentences that begin the identical approach
• Fluffy generalizations — make it particular and grounded”

Listed here are earlier than and after screenshots that will help you see the modifications every made.

How ChatGPT Carried out

I understand these screenshots are fairly small, however to see the variations in sentence construction, I believe it’s useful to see the side-by-side edits.

Right here’s the screenshot of the after model:

I’d give ChatGPT an A for tightening up and eradicating the constructions I don’t like. Feels like me. Plus, it’s tight and to the purpose … and it simply would possibly make an awesome LinkedIn carousel or publish.

How Claude Carried out

I bought chills! Claude was capable of take my suggestions and do an awesome job implementing it.

Now, right here’s a bigger model so you may learn phrase for phrase:

Is it dishonest on ChatGPT if I say #obsessed? As a result of Claude has actually nailed this. Is it excellent? No, however is it actually shut and sounds way more like me? Sure.

How Gemini Carried out

Right here’s the side-by-side view:

And the one view:

I admit, after the fluff from the final spherical, I did NOT have excessive hopes right here.

And I used to be pleasantly shocked. Does it sound like me? Not fairly, however Gemini is getting nearer. Extra importantly, it took the suggestions I gave it and ran with it. Nonetheless wants extra substance. However, an enormous chunk of the fluff I hated is gone.

Based mostly on this, Gemini is again within the operating as a device I’d prefer to play with some extra. I believe we may in all probability get there.

General Greatest Weblog Submit Generator?

Oh boy. That is exhausting.

I nonetheless am head-over-heels for ChatGPT. It’s my go-to for all the pieces from discovering kid-friendly recipes to planning my backyard (Zone 5B, in the home!), and naturally, AI-enabled workflows.

Nonetheless, I don’t assume ChatGPT carried out the perfect throughout the constraints of this take a look at. Off the highest of my head, I’m wondering if we’re too shut. ChatGPT is aware of the path I’m more likely to go and it typically goes there, specializing in quick and pithy over particular and descriptive.

Can Claude “study me,” too? Possibly. Is Claude going to win each take a look at? In fact not.

However Claude did the perfect when it got here to the restricted data I supplied:

• Developing with inventive weblog publish concepts.
• Creating a strong, descriptive (aka not generic) define.
• Fleshing out a well-structured and particular article.
• Modifying to my coronary heart’s content material.

I additionally know that if I had been to do extra rounds of edits, we may completely get there. And, whereas Gemini didn’t win this spherical, I wouldn’t depend it out from my subsequent spherical of AI-generated weblog posts or assessments. I believe it has some strong potential!

The place These Instruments Cannot Change People

Merely put, by its very nature, AI can’t do the one factor people universally excel at — be human.

AI is, nevertheless, an exceptional assistant and rising extra spectacular by the day. The most important downside (which can be good in a “will robots take over the world?” stage of stress) is that it may possibly’t assume like me or assume for me.

I’ve been ready to make use of AI platforms to poke holes in my concepts, however as inherent individuals pleasers, I’ve discovered it’s essential to particularly request constructive criticism.

In any other case, they’re nice at mirroring your cadence and emulating your construction. They’re simply lacking the you-factor of your lived expertise and perspective.

The Actual Magic Is within the Center

I went into this considering ChatGPT can be the winner. In any case, it’s the device I exploit day by day, the one which’s already seen how I write, what I believe, and the way I work.

However Claude shocked me in one of the best ways. It took path, supplied inventive concepts I hadn’t thought-about, and circled edits that truly appeared like me. Gemini even redeemed itself by the ultimate spherical, which makes me curious to play extra with it, too.

On the finish of the day, I’m of the opinion that the perfect device for AI-generated weblog posts isn’t the one with probably the most options. It’s the one which helps you write quicker, assume higher, and sound extra like you. And which means it’d change infrequently, and even from article to article.

And if this publish satisfied you to lastly give AI an actual shot — or refine the way you’re already utilizing it — then nice. As a result of writing nice content material with AI isn’t about changing your self. It’s about extending your voice.

Editor’s observe: This publish was initially printed in October 2023 and has been up to date for comprehensiveness.