I run a zero-employee advertising and marketing company totally with AI instruments — right here’s how

A number of years in the past, I used to be head of content material at a medical insurance firm — a task that required a group of full-time workers and freelancers to get the job performed. However as soon as ChatGPT hit the scene, I noticed I might strike out alone.

Managing individuals is difficult, messy, and costly. I wasn’t at all times doing the a part of the work that I loved. Once I noticed what AI might do, even within the early phases, I assumed, “Wait, what if I can simply do that myself with out hiring anybody?”

I began small, however even from our first shopper, I noticed it was possible. Then, with OpenAI’s enhancements and the progress in synthetic intelligence, I noticed that I might scale my company exponentially with simply these instruments.

How My AI Company Works Day-to-Day

Earlier than I am going any additional, let me clarify my company mannequin. I work with startup founders who’ve restricted inside headcount and time. Lots of them don’t have a advertising and marketing group, so I’m it.

I have to make content material that might usually take a military of creators to supply and really ship outcomes. Right here’s how I do it.

1. I construct workspaces with ChatGPT Tasks.

I by no means simply open ChatGPT and begin asking it for content material with out context. As a substitute, I take advantage of ChatGPT Tasks to create a customized GPT web page that truly displays the model I’m working with.

I give the GPT undertaking particulars and details about the model’s voice, model, product, and idiosyncrasies. I even feed it a grasp Google Doc with writing-style samples, so it will probably get the voice and tone proper. That will embody work the model has already printed or items from a publication they actually like.

I additionally add common details about the corporate and the product. The objective right here is to coach the mannequin on every part that it might probably want. That manner, as soon as we begin writing one thing, it already has loads of context, and I don’t want to incorporate all that within the immediate.

2. I begin with materials that already exists.

Each piece I make begins with human insights. I could have a webinar, podcast, or interview transcript. I could get a voice notice (I really like Superwhisper for this). Whereas you can begin with analysis or information, I discover that the extra conversational, the higher.

The commonest materials I begin with is an hour-long interview with a startup founder. Many of those leaders don’t suppose they’ve one thing to say, however as soon as I get them speaking about what’s occurring of their trade, we discover lots to speak about.

The objective is to show rambling, typically messy, materials into polished content material. Often, an hour a month is all I have to create a month’s price of social media content material.

3. I analyze transcripts.

At this level, I feed ChatGPT the transcript within the Tasks web page and ask it to research it for insights. My immediate is normally one thing like this:

• The textual content under is a transcript from my dialog with a founder. Your job is to do the next with the transcript: Checklist the principle concepts from the dialog that I can repurpose into an insightful weblog submit. Concentrate on essentially the most distinctive and insightful subjects and insights shared. It ought to seize the actual meat of the knowledge, not a imprecise, ineffective abstract.

One other lightbulb second was determining which forms of content material carry out properly on totally different platforms. I then templatized these posts and requested the GPT to search for speaking factors that map to key phrases.

For instance, I do know that “I’ll be sincere: [vulnerable or surprising truth]” is a profitable hook. So, I ask ChatGPT to search for it in each transcript.

4. I take advantage of laser-specific prompts.

Subsequent, I select the subject or perception I need to deal with and feed ChatGPT my ultra-specific content material transient. Right here’s an instance:

Create a complete weblog submit define for this matter. The define ought to:

1. Begin with a compelling headline that can appeal to [your target audience].
2. Embrace an introduction part that hooks the reader and clearly states the principle thesis/argument.
3. Break down the principle physique into 3-5 key sections with clear subheadings.
4. For every part, embody 2-3 bullet factors of the precise insights/arguments to cowl.
5. Embrace a piece on sensible takeaways or purposes.
6. Finish with a conclusion part that ties every part collectively.

Use solely data from the transcript whereas increasing the depth of study past what would slot in a social media submit. The define ought to present sufficient construction and element that I can simply see the circulation of the article earlier than committing to writing the total piece. Ensure that every part builds logically on the earlier one and helps the principle thesis.

The beauty of prompting AI is you can get very clear, direct, and nearly imply! I inform it precisely what I need it to do and what I need it to keep away from in any respect prices. I discuss to ChatGPT in all caps on a regular basis.

Professional tip: It’s useful so as to add a footnote to your immediate with any phrases or phrases which might be a no-go, like “guarantee” or “within the realm of.” In case you simply immediate these from the beginning, you may take away steps for your self down the street.

5. I edit and polish.

After this, you will have a primary draft. That’s the place I come again in as a journalist and an editor. First, I am going by way of the recording or transcript another time to see if ChatGPT missed any nice takes or quotes. Typically, it does, and I add these zingers again in.

Then, I work with it a bit bit to ensure the content material is definitely saying one thing. You need to be current. You possibly can’t simply immediate AI and outsource the considering. The output gained’t land. In case your content material is simply repeating what’s already on the market, transfer on to the following thought.

Lastly, I edit and proofread the draft to ensure it matches my shopper’s model, voice, and objectives. If it misses, I could tweak my immediate for the following time so there’s a relentless cycle of enchancment.

Right here’s Why a Zero-Worker Company Works

5 years in the past, I wouldn’t have believed you when you’d instructed me that I might construct an company with only a tech stack and no group. Right here’s why it labored for me, and why it will probably be just right for you.

1. It’s inexpensive.

As I discussed, my shoppers are startups and don’t have the finances to rent the top-tier writers. Whereas human writers are nonetheless price each penny, they’re out of attain for a lot of.

The entry-level writers who are inexpensive want intensive teaching and modifying. Typically, I would wish to rewrite 60% to 70% of their first drafts, which is painful for everybody concerned.

2. It’s quick.

As quickly as I attempted ChatGPT, I noticed its drafts have been higher than what I used to be normally given, and I didn’t want to attend two or three weeks. I might immediate it, rework it, and get it to the shopper that very same day.

3. It’s lean.

Now, as an alternative of hiring a complete group to do each side of the work, I’ve myself and a sturdy tech stack that’s rather more cost-effective than an company mannequin.

Staying lean allows me to check new methods quicker and extra affordably.

Let’s say I wished to attempt e-mail advertising and marketing. Earlier than, I would wish to rent specialists and transient them. The method may need taken two months to launch. Now, I can take a look at, produce, tweak, and relaunch a marketing campaign on brief discover at a low price.

Prompts to Scale Your Advertising and marketing Company With AI

Able to get began coaching your GPT and scaling your company with AI? I’ve compiled my greatest prompts right into a toolkit that will help you extract insights and create on-brand, participating content material, with out increasing headcount or compromising on model requirements.