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Types have a repute downside. Most individuals suppose they’re only for getting suggestions and accumulating contact data, however varieties are a fantastic software for different causes: you’ll be able to assist clients submit assist tickets, signal them up for an occasion, and even assist your workers request new {hardware} for his or her departments.
Having a wonderful type builder will enable you create the varieties it’s worthwhile to deal with all these use instances—and extra—whereas staying true to your model picture, protecting observe of submissions, and understanding the best way to enhance knowledge assortment as you go.
With so many on-line type builders to select from, it is exhausting to know the place to begin. So I began for you: I thought of over 100 type builders and did in-depth testing on dozens of them. From all that analysis and testing, listed here are the perfect instruments to construct your on-line varieties.
The very best on-line type builder apps
What makes the perfect form-building software program?
How we consider and check apps
Our greatest apps roundups are written by people who’ve spent a lot of their careers utilizing, testing, and writing about software program. Until explicitly said, we spend dozens of hours researching and testing apps, utilizing every app because it’s meant for use and evaluating it towards the factors we set for the class. We’re by no means paid for placement in our articles from any app or for hyperlinks to any website—we worth the belief readers put in us to supply genuine evaluations of the classes and apps we evaluate. For extra particulars on our course of, learn the complete rundown of how we choose apps to function on the Zapier weblog.
Type apps allow you to construct a type you’ll be able to share with others, together with a variety of query sorts and enter fields that help you collect any type of info you want. On the naked minimal, these platforms will allow you to line up all of your questions, share them shortly, and see a easy checklist of responses. Extra superior type software program contains analytics options, type entry controls, AI-generated components, and highly effective reporting to offer you extra management and perception into every submission.
As I used to be testing, this is what I regarded for in every type builder app:
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Ease of use. The very best type builder apps needs to be straightforward to select up and intuitive to make use of, with out having to learn all the assist middle.
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Design and customization. Whether or not you are on the lookout for constant branding throughout channels or a extra inventive resolution to drive engagement, your varieties app ought to provide the instruments to take action.
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Ease of distribution. Are you able to get your type on the market with a few clicks? Are there integration choices that can assist you share your type to different platforms?
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Highly effective analytics instruments. Right here, I used to be analytics (the metadata generated in your varieties) in addition to the standard and number of studies (for the content material your respondents enter on the shape).
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Further options. I valued something that improves the person expertise, provides additional integration and automation alternatives, or provides you higher perception into the info assortment course of.
I signed up for every type maker and created a few varieties, utilizing templates as a base. I stuffed them out with pattern knowledge, after which ran some studies to see how detailed they have been. When there have been distinctive options, I additionally examined these to see in the event that they have been straightforward to make use of and in the event that they added worth to the expertise—nobody loves paying for ineffective stuff, proper?
Earlier than I dive in, just a few different notes:
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This checklist focuses on the perfect on-line type builders to get the job accomplished, no matter value. Should you’re on the lookout for free choices, check out Zapier’s roundup of the perfect free survey instruments and type builders.
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If you would like a specialised software for surveys (which typically means issues like query banks and analytics), then you should definitely take a look at the perfect survey apps.
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Should you use WordPress and are on the lookout for a type builder plugin, check out Zapier’s checklist of the perfect WordPress type plugins.
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Should you’re already utilizing database or challenge administration instruments like Airtable or Asana, you may have already got form-building options in-built. Give them a fast check to see in the event that they match your wants earlier than you spring for a brand new app.
The very best on-line type builders at a look
Greatest for |
Standout options |
Pricing |
|
---|---|---|---|
Shortly creating highly effective varieties totally free |
Very straightforward to make use of; a part of the Google software program suite |
100% free |
|
Ranging from a template |
Loads of widgets and query sorts; superior code customization out there |
Free plan out there; paid plans begin at $39/month |
|
Superior logic |
Intuitive no-code controls; create flows to enhance connections between your apps |
Free plan out there; paid plans have customized pricing |
|
Conversational varieties |
Superior person expertise; step-by-step assist out there for embedding your varieties |
Free plan out there; paid plans begin at $29/month |
|
A formless AI expertise |
New knowledge assortment expertise in your respondents; straightforward constructing course of |
Plans begin at $59/month |
|
Constructing a type with AI |
Extraordinarily versatile; cost varieties out there by way of Stripe integration |
Free plan out there; paid plans begin at $19/month |
|
Automation |
Constructed-in database with Zapier Tables; construct no-code apps round your varieties |
Free plan out there; paid plans begin at $20/month |
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Actual-time sync with Excel |
Simple to make use of; has just a few superior options totally free |
100% free |
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Groups and approval flows |
In-depth submission studies |
Free plan out there; paid plans begin at $12/month |
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Highly effective studies |
Simple to use design themes to all of your varieties |
Plans begin at $5/month |
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Creating order varieties |
Nice design out-of-the-box; connects with Google’s and Fb’s analytics instruments |
Plans begin at $29/month |
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Regulated industries and superior analytics |
Type accessibility checker; A/B type testing out there |
Plans begin at $99/month |
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A free Google Types different |
Native integration with Notion; doc-like builder |
Free plan out there; paid plans from $29/month |
Greatest free on-line type builder for shortly creating highly effective varieties
Google Types (Internet)

Google Types professionals:
Google Types cons:
Google does it once more. If it’s worthwhile to put collectively a helpful type shortly, Google Types is your greatest guess for getting the job accomplished inside the hour.
Constructing a type in Google Types is straightforward and intuitive. You select from 17 templates or construct from scratch. Begin typing your questions, and Google Types can guess which query sort it’s, saving you a valuable few seconds over selecting it from the dropdown menu. Even when that is your first time constructing a type, the outcome will look nice. The easy controls enable you keep on observe and save time, however they stop you from creating one thing distinctive if that is what you are on the lookout for.
Whenever you’re accomplished, merely click on the Ship button, and select to ship it by way of e mail (both a hyperlink to the shape or all the type embedded within the physique), copy a hyperlink to share manually, or embed the shape as HTML in your website. When the responses begin trickling in, you’ll be able to see them in an inventory of aggregated knowledge or individually, together with a set of charts applicable to the query sort. Should you’re a spreadsheet wizard, you’ll be able to take this knowledge to Google Sheets and search for deeper connections there.
Along with that Sheets integration, it’s also possible to pre-fill a type to save lots of your respondents a while, collaborate with others in your type, and browse a set of add-ons on the Google Workspace Market.
Save much more time by connecting Google Types with Zapier to ship your type knowledge to different apps in your tech stack. Study extra about the best way to automate Google Types, or get began with one in all these pre-built workflows.
Google Types value: 100% free
Greatest on-line type builder for ranging from a template
Jotform (Internet, iOS, Android)

Jotform professionals:
Jotform cons:
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Free plan has limits on varieties, submissions, views, and storage
Do you undergo from type builder’s block? Dread the clean (type) web page? Jotform customers do not. With a large type template library at your disposal, you’ll be able to choose one of many hundreds of templates out there, from common use instances all the best way to previously-unheard-of niches.
You’ll be able to customise nearly all the pieces about your type’s design within the visible editor. And if that also does not meet expectations, there’s a complicated editor to go deeper into it. Nonetheless not glad? Click on on the CSS editor, and code all you need. It is some of the versatile apps on the checklist so far as design options go.
When sharing your type, Jotform affords all the identical choices because the competitors, together with distinctive ones, like sharing as a fillable PDF, embedding an interactive suggestions button in your web site, and downloading all the supply code if you wish to have your builders add a few further options to it.
Possibly essentially the most distinctive function is the flexibility to current your type like a chat. Jotform gives you with an AI agent that you may prepare on details about your model, your product, or something you’d prefer to share together with your respondents. Prepare it by copying and pasting textual content, sharing a web site hyperlink, importing a file, including a Zendesk data base, or just giving it a question-answer guideline. To respondents, it will really feel a bit extra like they’re being engaged in a one-on-one dialog than filling out a standard type.
As for extras, Jotform integrates with a variety of cost platforms, helps you to add widgets to your varieties—corresponding to embedding Instagram posts or gathering signatures with Adobe Signal—and you’ll even create an app out of your varieties, which your respondents can obtain and carry on their telephones.
You are able to do much more with Jotform by connecting it to Zapier and sending the info you acquire to the place it must be. Study extra about the best way to automate Jotform, or check out these examples to get you began.
Jotform value: Free plan out there; paid plans begin at $39/month
Greatest type software program for superior logic
Feathery (Internet)

Feathery professionals:
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Intuitive no-code controls
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Create flows to enhance connections between your apps
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Tons of design customization
Feathery cons:
Feathery stands out within the crowded form-building panorama with its superior logic capabilities. Greater than easy knowledge assortment varieties, it will allow you to construct what it calls flows: core processes of an app or net service, serving to you join scattered databases, simplify login processes, and carry out knowledge checks as your viewers interacts with the shape.
These options deliver Feathery nearly into the app-building territory. In case your IT division has a large backlog, you may get your fingers soiled and knock just a few essential issues out of the park. And in a while, IT can are available in and add their very own code to tweak your unique resolution and join it to the larger knowledge infrastructure.
You will additionally get loads of customization choices when constructing the shape itself—you’ll be able to edit just about any of the design and structure to a T. Regulate the width and top of the shape in addition to the margins and padding, or get much more granular by altering the background and fill for multiple-choice questions.
To do much more together with your varieties, combine Feathery with Zapier and join it to all the opposite apps in your tech stack. Study extra about the best way to automate Feathery, or get began with one in all these pre-made workflows.
Along with the Zapier integration, Feathery will enable you leverage Stripe for on-line funds or Plaid to drag financial institution info instantly into your type. There are detailed tutorials for every integration, supplying you with the boldness to repeat and paste API keys and check the connections your self. You’ll be able to then arrange how knowledge needs to be pushed and pulled on a no-code circulation designer, the place you set the foundations of what occurs when the person ticks a field, fills a subject, or chooses a selected choice.
Feathery was constructed for product groups, nevertheless it’s equally good for the tech-forward who wish to create highly effective shortcuts for knowledge and logic in a fraction of time—and for a fraction of the associated fee, too.
Feathery value: Free plan out there; paid plans have customized pricing.
Greatest type app for conversational varieties
Typeform (Internet)

Typeform professionals:
Typeform cons:
Typeform is synonymous with conversational varieties: varieties that present questions card by card, one after the other. The person expertise is so polished and highly effective that your type respondents can ditch their mouse and reply to varieties utilizing solely their keyboard.
To begin, you’ll be able to construct from scratch, import questions, create with AI, or sync to HubSpot. Should you choose the AI choice, you’ll be able to feed it a customized immediate or choose one in all three shortcut selections: product suggestion quiz, lead qualification type, or persona quiz. The product suggestion and persona quizzes are known as match quizzes as a result of Typeform makes use of AI to generate questions and creates logic guidelines to match responses to particular outcomes.
The builder interface is equally elegant, uncluttered, and simple to make use of. There are loads of visible assists and tooltips to information you as you construct, and it is almost unimaginable to make a type that does not look nice. You can begin from 1,500 type templates and magnificence them with greater than 50 design themes. And you’ll tweak the design by switching up the query card layouts, fonts, icons, and alignments. I like that you may additionally verify for accessibility points, corresponding to ensuring there’s sufficient distinction between your background and the query textual content.
When the responses begin piling up, you’ll be able to see them because the basic submissions checklist, view charts based mostly on query sort, and generate wealthy studies that you may share by way of hyperlink. One distinctive choice is the flexibility to tag submissions, letting you manage them by your personal classes, and even connect duties if a response wants you to do one thing about it. Different analytics embody conversion fee, time to finish, and the place individuals normally hand over on filling out the shape.
A useful further you will discover in Typeform—and one which speaks to its deal with aesthetics—is the flexibility so as to add your model package to the platform. Your varieties will keep constant irrespective of the place you share them.
You’ll be able to join Typeform to Zapier, ensuring all of your Typeform knowledge will get to the place you need it, and even sending out automated follow-ups. Study extra about the best way to automate Typeform, or attempt one in all these pre-made templates.
Typeform value: Free plan out there; paid plans begin at $29/month
Searching for a extra inexpensive Typeform different? Contemplate testing Quill Types, a conversational type builder that begins at $15 per thirty days.
Greatest on-line type builder for a formless AI expertise
Formless (Internet)

Formless professionals:
Formless cons:
We have seen the idea of AI-powered conversational varieties already used with Jotform, however Formless takes it to a brand new stage. This Typeform product thrives completely on breaking the structuring of the normal form-building expertise. This implies no want for juggling query sorts, enter fields, or type sections. As a substitute, you will be utilizing prompts more often than not.
You’ll be able to take a digital tour or watch a tutorial video to learn to use the app, nevertheless it’s very straightforward to make use of. On prime of utilizing AI to generate a type, you’ll be able to create from scratch or use any of the eight templates to have interaction inbound leads, get suggestions, calculate quotes, and even create job functions/reply candidate questions.
Should you go along with the “from scratch” or AI choice, you will begin by including the aim of the shape to anchor the AI on the duty at hand. Then, choose which tone of voice most closely fits your model. There’s an indicator of how chatty every of them is—and it is no surprise that sassy and energetic sorts generate extra phrases, proper?
With the persona locked in, the subsequent necessary step is Journey. Right here, you will checklist all of the matters you wish to ask about. The good half is how one can write each facet of your query in pure language, and Formless will perceive what the query sort is, dynamically providing it to your respondents—conditional logic included. For instance, in the event you say “if the client talks about product A as a substitute of product B, ask why they did not select product B,” Formless will apply that rule within the dialog—no further configuration required.
Since that is nearly a chat expertise, this way can double as a easy buyer assist software. You’ll be able to prepare the AI with snippets or paperwork so as to add details about your services and products. Every time a person asks a query at any time, they’re going to get an on the spot reply. And in case your AI type hasn’t completed all of the Journey questions, it will discover a technique to tie it again in and get to the tip.
After a dialog is inactive for 8 minutes, you will get the brand new knowledge in your Analytics tab. And in the event you love drilling into voice of buyer knowledge, head over to dialog transcripts to mine questions and the writing type of your audience. You will get an AI-generated abstract of how every particular person responded with their total sentiment, plus the important thing data from their responses filtered out, and a full transcript of the chat. You’ll be able to transfer these insights into your different work apps too. Simply join Formless to Zapier, and begin automating.
Formless value: Paid plans begin at $59/month
Greatest on-line type builder for constructing a type with AI
Fillout (Internet)

Fillout professionals:
Fillout cons:
Love conventional varieties however not the constructing course of? Take the artificially clever shortcut with Fillout, a easy type builder with a beneficiant free plan and a fantastic vary of integrations.
When beginning a brand new type with AI, you’ll be able to both use a immediate, drop a URL, or add a PDF. AI can be concerned in styling: choose from 10 inspiration photos , and the engine will apply that vibe to the shape, however I would not say it is something particular. It simply turns the picture right into a background that is hidden behind one other stable complementary coloration that covers a lot of the web page. However the AI-generated questions are on-point (with a small caveat: I requested it to create a score query that ranged from 1-5 and it offered 1-10).
Past the AI options, designing a handsome type is straightforward, because the controls strike an excellent stability between simplicity and energy. You’ll be able to edit typography, colours, and the fundamental structure. The interface itself has a set of colourful buttons that can assist you distinguish every query sort, one thing that helps information your eyes and perceive what you are able to do on every display.
One quirky factor to concentrate on, particularly in the event you grow to be a returning person of Fillout: the AI creation function appears to solely be out there in the event you particularly go to the fillout.com/ai-form-builder URL. Should you merely log in and navigate to your house portal the place all of your present varieties are, the choice to make use of AI to generate questions will not be out there.
When you’re accomplished modifying your type, you’ll be able to polish it a bit extra earlier than sharing. You’ll be able to add and customise cowl and ending pages to offer your viewers a greater person expertise. If you wish to promote one thing, you’ll be able to add a cost web page to make the transaction on the shape. And there is a built-in scheduler that connects to Google Calendar and is out there on the free plan. Should you improve to a paid plan, you’ll be able to even construct a login web page, so your respondents can create accounts and entry protected info.
And whereas Fillout has a deep integration with Notion, Airtable, and Google Sheets, it’s also possible to join it to Zapier, including assist for hundreds extra apps. Study the best way to automate Fillout, or get began with these pre-made workflows.
Fillout value: Free plan out there. Paid plans begin at $19 per thirty days.
Greatest on-line type builder for automation
Zapier Interfaces (Internet)

Zapier Interfaces professionals:
Zapier Interfaces cons:
You are not a machine. So why do repetitive work each day when you’ll be able to automate your knowledge assortment workflows and have extra time to work on technique? That is what Zapier Interfaces is for.
Interfaces is extra of a full app builder than a type platform, which explains its further powers. Not like most different apps on this checklist, you’ll be able to add a number of pages to every of your initiatives. Then, inside every web page, you’ll be able to drag and drop customizable parts each for gathering and displaying knowledge.
As you construct out your varieties, you will understand that your submissions want a spot to stay. That place is Zapier Tables, an automation-first knowledge supply with a beneficiant free tier. Whereas you should use Tables to view knowledge, you’ll be able to shortly construct a non-public Interfaces web page to show that knowledge and create filtered studies, able to share together with your staff.
When you get a type prepared to gather responses, it is time to combine it with the apps you utilize for work. And right here, there are such a lot of setup choices that it is actually as much as the way you configure your Zaps. You’ll be able to transfer the info from Tables into an analytics app to get a big-picture view; you’ll be able to pull knowledge out of your CRM to complement every submission; you’ll be able to run a easy decision-making tree utilizing the conditional steps to see which shoppers are a greatest match for what you are promoting. And you’ll pull within the energy of AI alongside the best way, wherever you want it.
Listed here are just a few examples to get you began.

Lead Seize Template
Simply seize new leads and e mail them from inside the linked desk.

Get in Contact Template
Accumulate contact particulars and follow-up to extend pace to guide time.

Free Provide Template
Uncover the facility of Zapier’s Free Provide Template to gather worthwhile leads by means of a customized type, and have interaction them with automated, customized emails.
Configure as soon as, reuse endlessly. And in the event you’ve obtained a tinkering itch like I do, you’ll be able to preserve bettering these screens and Zaps over time. Interfaces is far more modular than different choices on this checklist, that means you’ll be able to add or take away parts and connections as your wants evolve. It might probably both be the principle system in your tech stack or a assist for streamlining components of your work processes.
Zapier Interfaces value: Free plan out there. Ache plans begin at $20/month.
Greatest free on-line type builder for real-time sync with Excel
Microsoft Types (Internet, Home windows)

Microsoft Types professionals:
Microsoft Types cons:
Microsoft Types is not a family identify like many different Microsoft apps, true. However this free on-line type creator is intuitive, and it performs properly with Excel, providing real-time sync: any time a brand new submission is saved, it will get handed to your linked spreadsheet instantly. Like Google Types, it focuses on getting an excellent type within the fingers of your viewers as quick as doable.
It undoubtedly looks like a Microsoft product, so in the event you’ve been utilizing Microsoft apps for a very long time, you will get the gist of the navigation shortly. It begins you off with 4 state of affairs choices: Survey, Quiz, Invitation, or Registration. When you choose one, you get entry to about 12+ templates per class. Since it is a free software, you get only a few query sorts (solely eight), however that is not horrible totally free.
Including your questions is straightforward, and you’ll edit the settings on any of them by hovering and clicking the suitable button in a WYSIWYG editor. If a few of your solutions require particular inputs—e.g., solely let individuals over 65 years previous submit the shape—you’ll be able to arrange these enter validation settings on every query.
Whenever you click on the Model button, you’ll see AI-powered theme ideas. Click on on a coloration or background picture under, and the themes will replace based mostly on that selection. Some even have animated backgrounds, giving a contact of life to your type—watch out for these with fast-moving graphics, although.
So far as distribution, you’ve the standard choices: ship a hyperlink or QR code, share by way of social media, or embed utilizing HTML. However it’s also possible to ship an e mail instantly from Microsoft Types—it will craft the e-mail for you, and all you must do is enter the recipient’s deal with.
Microsoft Types is free, however it’s worthwhile to log in to your free Microsoft account earlier than visiting the hyperlink (it would ask you to subscribe to a Microsoft 365 plan in the event you’re not already logged in). In case your funds permits it, take into account making an attempt out Microsoft Copilot Professional for Types: it helps you to generate and customise varieties with the facility of AI.
Microsoft Types value: 100% free
Greatest on-line type builder for groups and approval flows
Zoho Types (Internet, iOS, Android)

Zoho Types professionals:
Zoho Types cons:
Zoho Types is a part of the Zoho software program suite, which suggests it thinks at an organizational stage. You’ll be able to add your coworkers or different stakeholders to the app and share varieties with them shortly, monitoring submissions and requests in a single place.
Should you work at a big firm, you realize that some requests might should be authorized by a number of individuals. Zoho Types will get this. It helps you to create approval flows, a algorithm on the best way to escalate requests. For instance you’ve an asset request type, just like the one you see within the screenshot above. If there’s a couple of supervisor concerned within the decision-making course of, you’ll be able to route the request type by means of the direct supervisor first. If that supervisor approves, it goes to the subsequent supervisor within the hierarchy, and so forth—till it is green-lit or refused.
You’ll be able to choose from 65 type templates. When you tweak the inquiries to your wants, there are 40+ themes to make it look good (and on model). Zoho Types comes with a devoted visible type editor, the place you’ll be able to edit just about something in your type’s structure. I additionally love the flexibility to create a number of column sections inside the type. Most apps simply have one query stacked beneath the earlier, however Zoho Types provides you far more flexibility relating to construction.
The studies part can be sturdy, letting you see an inventory of outcomes and permitting you to construct your personal studies by setting query/reply filters and displaying/hiding questions. Along with monitoring IPs and geolocation, it’s also possible to observe supply visitors by means of UTM, URL parameters, and Google Analytics.
To streamline issues much more, you’ll be able to join Zoho Types with Zapier, so your type responses find yourself the place you need them. Study extra about the best way to automate Zoho Types, or get began with one in all these templates.
Zoho Types value: Free plan out there; paid plans begin at $12/month
Greatest type app for highly effective studies
QuestionScout (Internet)

QuestionScout professionals:
QuestionScout cons:
QuestionScout helps you from creating your first query proper up by means of hitting ship. The app has a variety of tutorials that designate all the pieces in succinct blocks. They’re by no means wordy, boring, or overwhelming, and you’ll arrange the identical type of assist in your type respondents by customizing tooltips and error messages.
I preferred this assist, however what drew me in most was the studies part. Bear in mind the submissions checklist that each one form-building apps have? Right here, you’ll be able to arrange your personal filters and create a number of views of your knowledge, both with checklist or chart views, very like you’d in a database app like Airtable or Notion. These views are saved, so you’ll be able to all the time see that angle with a click on of a button.
It goes one step additional: you’ll be able to create cross-tab studies. This implies that you may see the connection between the solutions to 2 completely different questions. For instance you are operating an worker suggestions type, and also you wish to see how the next solutions are associated:
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How lengthy have you ever been working at our firm?
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How significant do you discover your work? Fee from 1 to five.
With a cross-tab report, you’ll be able to see in case your workers discover work extra significant after they have been with you for a very long time, or if your organization has an excellent onboarding course of that makes new hires really feel that what they do issues. Organising these views and analyzing them takes time—and requires some abilities in statistics—nevertheless it’s doable to do in QuestionScout with out plugging the info into one other app.
Begin from greater than 70 type templates and design themes, and preserve them as they’re or break them fully with the complete customization out there on the visible editor. The sharing choices are in keeping with the fundamentals, with sharing by way of hyperlink, QR code, e mail, or by way of Fb/X/LinkedIn.
As for notable extras, QuestionScout helps you to join analytics instruments and cost platforms to allow buying in your varieties. And while you’re able to publish your first type, join QuestionScout with Zapier to ship that knowledge wherever you want it to be.
QuestionScout value: Plans begin at $5/month
Greatest on-line type builder for creating order varieties
Paperform (Internet)

Paperform professionals:
Paperform cons:
Paperform in three phrases: stunning, clear, and modern. Essentially the most enticing chance right here is how one can create and handle varieties to take orders and make gross sales.
Whenever you create a type, add a Merchandise part, then enter what you are promoting. You’ll be able to add the identify, SKU, picture, value, minimal and most portions, in addition to the overall out there inventory. You’ll be able to even import your product checklist as a CSV file to avoid wasting time.
There’s coupon assist and customized pricing guidelines if, for instance, you wish to add an additional to every sale to offset the cost platform prices. Paperform integrates with Stripe, Braintree, PayPal Enterprise, and Sq. that can assist you course of these transactions.
You’ll be able to create varieties from scratch, use AI, or go along with a template. I really like the large number of area of interest templates to select from, together with donation varieties, journey varieties, church varieties, and even random trivia quiz varieties. Creating a brand new type is like making a doc. You add blocks with headers, photos, or descriptions, after which the enter fields. As you construct, you see precisely what your customers will see in the long run outcome. To alter the settings on a block, simply hover over it, and click on the cog. The shape builder interface is barely clunkier than most apps on this checklist, nevertheless it’s nonetheless fairly straightforward to make use of.
Paperform has the fundamental reporting options and analytics, and it integrates with Google Analytics and Meta Pixel to assist improve your gross sales based mostly on that intel. You’ll be able to join it to much more instruments by utilizing Paperform’s Zapier integration to get your knowledge the place you want it. Study extra about the best way to automate Paperform, or get began with one in all these pre-made workflows.
Paperform value: Plans begin at $29/month
Greatest on-line type builder for regulated industries and superior analytics
Formstack (Internet, iOS, Android)

Formstack professionals:
Formstack cons:
Should you work in an business that has to respect strict procedures and tight data-handling insurance policies—together with all the pieces from GDPR to HIPAA—Formstack (now owned by Intellistack) will enable you collect knowledge whereas staying compliant.
Should you do not wish to begin from zero, you’ll be able to choose one of many 40+ type templates or generate a type with AI. After I tried the AI choice, it over-performed by fairly a bit—I requested for a type with 4 a number of selection questions, nevertheless it gave me 20 questions of a number of selection, brief reply, and some others, with no choice to regenerate the shape for higher accuracy.
Luckily, the builder is straightforward to work with, and the shape’s design options are absolutely customizable with a visible editor, or by utilizing CSS. And while you’re able to ship it out, sharing is quick. You should use a hyperlink or QR code, or embed it in your web site with JavaScript, iFrame, or Lightbox—merely copy and paste the script, and also you’re good to go.
Along with a responses checklist and the flexibility to browse particular person submissions, it’s also possible to configure charts to see the info visually. The analytics even allow you to see the place respondents have been on the map after they responded together with the IP addresses, working techniques, and browsers used to entry the shape. You will additionally get the conversion fee: what number of of us accomplished the shape in comparison with what number of considered it.
Formstack affords just a few fascinating extras too. First is an add-on known as Conversion Package, which helps you to run A/B exams together with your varieties and combine analytics platforms corresponding to Google Analytics. One other one I preferred is that Formstack lets you realize in case your type is well readable by accessibility instruments (Part 508 Compliance requirements). With so many individuals utilizing assistive expertise, this may help you create new connections with people who have been beforehand excluded from wealthy net experiences.
By connecting Formstack to Zapier, you may make certain all of your Formstack submissions get to the correct place, irrespective of the place you retain your knowledge. Study extra about the best way to automate Formstack, or get began with one in all these pre-made workflows.
Formstack value: Plans begin at $99/month; HIPAA compliance solely on Enterprise plans
Searching for an alternate with type encryption? Check out Formsite (which is powered by Formstack)—it affords excessive knowledge safety features at a cheaper price level.
Greatest on-line type builder for a free Google Types different
Tally (Internet)

Tally Execs:
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Limitless varieties and responses totally free
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Nice for doc-style modifying
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Free conditional logic and scoring
Tally Cons:
At first look, Tally may come throughout as just a little intimidating as a type builder, given it does not match the everyday look of a platform for creating varieties. It truly appears like a doc—and it type of works like one, too.
However Tally is excellent at offering easy directions to get new customers began and comfy with the platform. Whenever you’re creating your first type, it will immediate you to hit the /
button to insert a query sort (e.g., brief reply, a number of selection, a linear scale). When you select an choice, Tally takes it from there by inserting all of the placeholder components for the query, so all it’s worthwhile to do is customise it with a selected query and solutions.
You too can customise the design and structure to your coronary heart’s content material with the flexibility to alter the fundamentals, like background or button colours, and the extra superior points, like web page width and margin (customized CSS is out there for paid customers). Tally additionally helps you to add conditional logic and calculations—like giving extra weight to customers who say they use your product each day, then utilizing these values to indicate a customized message or calculate a last rating.
When respondents fill out your type, you will see their solutions inside a fundamental abstract tab or as particular person submissions. However it’s also possible to faucet into Google Adverts, Google Analytics, and Meta Pixel for extra insights.
For any customers already accustomed to Notion, Tally makes it straightforward to embed a type proper right into a Notion web page. Simply copy the Tally hyperlink, and paste it into your Notion web page—no code vital. However even in the event you’re not a Notion loyalist already, anybody on the lookout for a free, easy-to-use type builder will particularly love Tally for its limitless varieties and limitless responses out there totally free tier customers. That makes it a fantastic Google Types different.
Tally has a rising ecosystem of direct integrations, together with Slack, Google Sheets, Airtable, and Coda. However in the event you’re seeking to faucet into much more instruments, Zapier helps you to join Tally to hundreds of different apps you already use. Study extra about the best way to automate Tally, or get began with one in all these pre-made workflows.
Tally Worth: Free plan out there; paid plans from $29/month.
What’s the perfect type software program?
Any of those picks ought to be capable of serve you throughout use instances, so you will not should couple it with one other platform to do what it’s worthwhile to do. My suggestion is to select just a few that stand out based mostly on my descriptions and provides them a attempt. There are not any demos or difficult onboarding processes to get began, and all the paid apps include a free trial, so you’ll work out shortly which type app matches you greatest.
Learn extra:
Initially revealed in June 2014 by Matthew Guay, this put up has additionally had contributions from Jessica Greene, Eric Ravenscraft, and Kristina Lauren. The latest replace was in July 2025.
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