The 7 greatest touchdown web page builders in 2026

In advertising and marketing phrases, touchdown pages are extra than simply stripped-down web sites. They’re one-page websites with a selected focus, like selling your product or getting clients to enroll in your publication. You’ll be able to virtually suppose of them as an interactive on-line enterprise card or flyer for you or your enterprise.

Specifically, touchdown pages are a good way to focus on completely different buyer segments with tailor-made info. I exploit one to record a few of my greatest articles in order that editors can see my work and attain out, and one other to promote my tech writing publication to aspiring writers. I am nonetheless me—however offered in numerous methods to completely different market segments.

Whereas constructing a full web site may be an concerned course of, launching an amazing touchdown web page may be fast and simple—offered you utilize the suitable instruments and have issues like your promotional photographs prepared. With one in every of these touchdown web page builders, you are able to do it in a matter of hours. Each touchdown web page I’ve ever constructed has taken not more than a night to place collectively.

The perfect touchdown web page builder apps

What makes the perfect touchdown web page builder?

The traces between touchdown pages, single-page web sites, and even single pages on bigger web sites generally is a little blurry. Typically: a touchdown web page tells your guests particular particulars in regards to the services or products you present and has a single name to motion (CTA) that prompts them to do one thing, whether or not it’s be part of your publication, offer you a telephone name, or buy your new eBook; whereas a single-page web site is much less centered and simply offers common web site info. Touchdown pages are a good way to tailor your advertising and marketing efforts by enabling you to seize leads and current focused messages to particular audiences.

In the event you’ve bought the technical chops, you may use a CMS like WordPress, however most individuals will do higher with one thing less complicated and extra centered. For instance, I run a full WordPress weblog about the perfect canine merchandise, however I exploit Carrd, one of many prime picks right here, for all my touchdown pages as a result of it is so quick, inexpensive, and simple to make use of. It simply takes an hour or two to toss something easy and efficient collectively. The identical cannot be stated of WordPress, even when it does offer you extra choices and adaptability whenever you’re constructing out a full web site.

So, what makes nice touchdown web page constructing software program? As somebody who’s been making websites for the final 20 years, writing about them for over a decade, and proselytizing about how good touchdown web page builders are for greater than 5 years, this is what I used to be in search of when testing:

• Apps that allow you to construct one-page web sites which might be simple to tweak and customise with none severe coding. Utilizing CSS to model your web site needs to be an optionally available further, not required to get it off the bottom.

• A wide selection of touchdown web page templates for widespread ideas or an AI builder that works effectively. Extra templates is sweet, however prime quality and versatile templates trumped any variety of dated or shady-looking websites. Equally, AI builders needed to really comply with your directions, not simply use the identical template time and again with completely different AI-generated textual content.

• A solution to combine your CTA of alternative, whether or not you wish to accumulate electronic mail addresses, get clients to name your mobile phone, or have them purchase your product proper there after which. 

• Some type of analytics (or the flexibility to connect with third-party analytics), so you’ll be able to observe how your advertising and marketing efforts are doing. 

• The choice to make use of a customized area in your web site.

For this text, I began with a listing of greater than 40 apps that claimed to have the ability to construct touchdown pages. I first reviewed all of them in opposition to the standards above. Any app that clearly fell brief or in any other case did not appear to fulfill my necessities was rejected out of hand. 

From that shortlist (and from my data reviewing this record for the previous 5 years), I had a dozen or so apps that warranted additional testing. For that, I merely constructed a touchdown web page (or in lots of instances, my fourth, fifth, or sixth touchdown web page) with every app to get a really feel for the way they labored. And that led me to those: the seven greatest touchdown web page builders.

The perfect touchdown web page builders at a look

Finest free touchdown web page builder

Carrd (Net)

Carrd professionals:

• Quick, simple to make use of, and plenty of options accessible without spending a dime

• Makes among the nicest wanting touchdown pages

Carrd cons:

Carrd is without doubt one of the greatest touchdown web page builders on the market—and most of its core options can be found without spending a dime. You do not even want an account to begin constructing a web page. Simply head to the Carrd web site, choose one of many themes, and get to it. If you’re prepared to save lots of or publish your web site, that is whenever you’ll want to enroll. 

Carrd is very easy to get began with. A lot of the enhancing instruments are easy to make use of. Click on a picture block, and a sidebar opens the place you’ll be able to add a brand new picture and add alt textual content and a hyperlink. Enhancing textual content is a bit complicated since you’ll be able to’t edit it inline—once more, you click on the textual content then edit it within the sidebar—nevertheless it does help Markdown formatting for a fast solution to customise your copy. It takes a little bit getting used to, however the remainder of the app is very easy to make use of that it is not a serious hurdle.

Certainly one of Carrd’s strengths is that its themes are fairly restrictive with their layouts. You’ll be able to create containers with columns so issues seem side-by-side, however you’ll be able to’t scatter photographs willy-nilly over the web page. For probably the most half, your content material seems one block after one other. You could have a headline, then some textual content, then some picture, then a contact type.

With Carrd’s free Fundamental plan, you’ll be able to launch three websites to .carrd.co domains. It is one of the best ways to make primary touchdown pages with out paying a penny, although you miss out on some helpful options. For instance: you’ll be able to’t use Google Analytics; embed third-party widgets from Stripe, PayPal, and Gumroad (so you’ll be able to take funds); or add kinds to gather electronic mail addresses. To get extra from it, you will have to improve to not less than a Professional Commonplace account. The excellent news is it is ridiculously inexpensive: plans with these options begin at simply $19/12 months. (Full disclosure: that is what I exploit for many of my very own web sites.) In the event you want extra marketing-focused options than what it gives, proceed on to the remainder of the record for some Carrd alternate options.

Carrd worth: Free for 3 websites with primary options; from $9/12 months for Professional Lite, which unlocks extra templates. You want the $19/12 months Professional Commonplace plan to make use of superior options like embeds, kinds, customized domains, and Google Analytics.

The perfect touchdown web page builder for automation

Zapier Interfaces

Zapier Interfaces professionals:

• Integration with 8,000+ different apps

• Simply add chatbots to your touchdown web page

Zapier Interfaces cons:

Zapier Interfaces is not precisely like the opposite apps on this record: it is meant for constructing less complicated touchdown pages. However it has a beneficiant free plan (as much as 10 pages), and it is extremely simple to make use of. With Zapier Copilot, you’ll be able to vibe code a touchdown web page in just a few moments. Simply inform the chatbot what you need, and watch it go to work.

Interfaces enables you to create touchdown pages with commonplace blocks like textual content, buttons, and media, however you can too add kinds, Kanban boards, checklists, and even chatbots. Along with constructing with Copilot, it additionally gives a bunch of pre-made templates, or you’ll be able to construct from scratch. And you may settle for funds by way of Stripe proper out of your touchdown web page.

However the true draw right here is Zapier’s automation-first strategy, which makes it simple to attach your touchdown web page to all the opposite apps you utilize. Every interface you construct plugs instantly into your present workflows. You are able to do issues like ship leads that are available via a type on to your electronic mail advertising and marketing instrument, CRM, or database—and even mechanically draft an AI-powered response. It doesn’t matter what your tech stack seems to be like, you’ll get your knowledge the place you want it.

You are already on the Zapier weblog, so try Zapier Interfaces if you wish to automate your touchdown pages via and thru. And hold your eye on it, too—it is including extra options on a regular basis. Get began with this template, or learn extra about Zapier Interfaces.

Touchdown Web page Template

Create a easy touchdown web page in your advertising and marketing marketing campaign or product launch.

Zapier Interfaces worth: Free plan accessible for limitless Interfaces and as much as 10 pages; paid plans from $19.99/month

Finest touchdown web page builder for driving electronic mail publication signups

Equipment (Net)

Equipment professionals:

• Touchdown pages are an efficient solution to drive signups to your publication

• Targeted on creators, not companies or advertising and marketing businesses

Equipment cons:

Virtually each electronic mail publication service has a built-in touchdown web page builder for accumulating signups. Equipment (previously ConvertKit) has my favourite touchdown web page builder of the lot—however should you’re already utilizing Mailchimp, Benchmark, or any of the opposite nice electronic mail publication companies accessible, do not rush to modify. Attempt the touchdown web page builder you have already got, and see if it meets your wants.

In any other case, Equipment is a good choice. It is designed for authors, bloggers, YouTubers, musicians, and different creators who wish to monetize what they do, although it would work simply as effectively for anybody trying to construct an electronic mail record.

Choose from one in every of greater than 50 base templates, then add your copy and pictures to customise it. If you wish to add extra components, like a countdown timer, feed of your previous newsletters, a product individuals can purchase, or the like, click on into any factor after which click on the + icon that seems beside it (it took me some time to seek out). If you’re performed, you’ll be able to publish utilizing the default .equipment.web page area, although it is a greater thought to configure your individual customized one.

Whereas I actually favored Equipment’s themes and builder, it is price noting that lots of them are fairly restrictive. You’ll be able to’t simply add content material into the sidebar or rearrange how photographs seem. It is nice should you’re ready to work throughout the limits of Equipment’s wonderful themes, however in case you have a selected imaginative and prescient in your web site, it could fall in need of your wants.

Equipment’s free plan is an efficient solution to get began, however should you’re severe about constructing your publication, you will wish to think about the Creator plan (from $39/month). It allows you to create extra pre-scheduled electronic mail sequences and combine Equipment with different apps like Zapier with out counting on the API. Which means you are able to do issues like mechanically add subscribers who attend an occasion or fill out a type, throughout your whole tech stack. Be taught extra about the way to automate Equipment, or get began with one in every of these pre-made templates.

Equipment worth: Free for as much as 1,000 subscribers; from $39/month for the Creator plan that removes Equipment branding and provides extra options, although pricing scales with the variety of subscribers you’ve got.

Finest touchdown web page builder for companies with a funds

Instapage (Net)

Instapage professionals:

Instapage cons:

Instapage is without doubt one of the greatest touchdown web page builders accessible. For some time, its worth crept north of $300/month, which made it inconceivable to suggest. The excellent news is that its entry plan is now again right down to $99/month (and solely $79/month should you pay for a 12 months upfront). Whereas nonetheless a severe funding, for companies with the funds to spend money on a premium touchdown web page instrument, it is perhaps price it. 

Instapage is about as polished as these apps come. The web page builder is nice, so it is easy to tweak any of the 235 layouts to fulfill your wants. You’ll be able to set defaults for fonts and colours, add model property, reuse kinds, and apply the identical scripts to each touchdown web page to maintain your advertising and marketing constant. Even the built-in AI is helpful for brainstorming copy tweaks.

On greater plans, Instapage permits you to run detailed experiments to optimize your touchdown pages, personalize the content material in order that it matches the paid advert that somebody clicked on to get to it, schedule updates to go dwell at sure occasions—and much more.  

All in all, Instapage gives a premium bundle—although at a premium worth. And it integrates with Zapier, so you’ll be able to orchestrate refined, AI-assisted workflows that go far past easy type submissions. Mechanically route new results in your CRM, enrich knowledge with AI, set off personalised follow-ups, or feed insights into analytics instruments—all with out handbook intervention. Get began with one in every of these pre-built workflows.

Instapage worth: From $99/month for the Create plan, for as much as 15,000 month-to-month guests and limitless conversions

Finest touchdown web page builder for funnel-building

contain.me (Net)

contain.me professionals:

contain.me cons:

I will be sincere, I actually don’t love high-pressure gross sales funnels. You already know those the place it’s important to hold scrolling to see the worth, all the things comes with free items, and there is stress to behave now? However I discovered contain.me to be the nicest and most customer-respecting gross sales funnel instrument I examined. It is extra geared toward creating interactive gross sales funnels like quizzes and calculators.

contain.me’s drag-and-drop and AI builders will let you create interactive gross sales funnels that accumulate info out of your leads utilizing kinds, surveys, and quiz questions. For instance, you should use a survey to seek out out what actual service your buyer is keen on, have a quiz that helps them discover probably the most applicable choice themselves, or have one thing like a pricing calculator. You should use the funnels to only collect leads or accumulate funds via Stripe or PayPal. 

You’ll be able to publish contain.me’s funnels to their very own touchdown web page or embed them in any web site you want. Clearly, for this record I used to be most keen on publishing them on to a touchdown web page—however each choices work effectively. 

contain.me integrates with dozens of different apps, together with Zapier, so you’ll be able to orchestrate dynamic, automated workflows throughout your stack. Ship leads on to HubSpot, replace a Google Sheet in actual time, or set off personalised follow-ups powered by AI, all with out handbook effort. Listed below are just a few templates to get you began.

contain.me worth: From $49/month for the Starter plan with 5 dwell funnels

Finest touchdown web page builder for promoting merchandise

Leadpages (Net)

Leadpages professionals:

Leadpages cons:

Desire a launch web page the place individuals can study and purchase your product in a single place? Leadpages has the instruments you want for each.

You begin with a template, then click on on something on the touchdown web page design, and the remainder of the web page will fade out a bit so you’ll be able to work on the one factor you are enhancing. Every merchandise features a few choices in a floating panel subsequent to it, so you’ll be able to shortly change how issues look. It was one in every of my favourite editors to work with—particularly if you do not have a lot coding data.

It is simple so as to add movies, photographs, kinds, and the like. You’ll be able to even embed an OpenTable reserving type should you run a restaurant or a Calendly type should you schedule your time that means. And, with a Professional plan, you’ll be able to add a checkout type to your touchdown web page. It is one of many quickest methods to construct a one-product retailer.

Leadpages has an AI writing assistant. (There’s additionally an AI picture generator, nevertheless it’s actually not price speaking about.) On the Commonplace plan, you are restricted to utilizing it to rewrite headlines, however on the Professional plan, you should use it to generate or enhance any copy. Better of all, it does not take away from Leadpages’ different options.

Plus, Leadpages integrates with Zapier, so you’ll be able to orchestrate good, automated workflows throughout your advertising and marketing stack. Mechanically reply to new type submissions, add contacts to your electronic mail advertising and marketing instrument, or set off personalised follow-ups powered by AI. Be taught extra about the way to automate Leadpages, or get began with one in every of these pre-made workflows.

Leadpages worth: From $49/month for the Commonplace plan for 1 web site and restricted AI performance; Professional at $99/month required to take funds

Finest touchdown web page builder for small companies on a funds

Landingi (Net)

Landingi professionals:

• Landingi has been bettering yearly that I have been testing it

• Nice templates, highly effective editor, and helpful options like Good Sections make it choice for small companies

Landingi cons:

For a very long time, Landingi was virtually on this record. It fell brief as a result of it was too costly, weirdly buggy, or simply not fairly there. Now, although, it is improved to the purpose that I am pleased to suggest it. In truth, it is most likely one in every of my favourite instruments.

Landingi has a whole lot of stable templates, coupled with one of the highly effective editors, particularly if you already know a little bit little bit of HTML and CSS. (It additionally has an AI-powered composer, however I nonetheless favor the templates for now.) You may not be capable to spin up websites as shortly as you’ll be able to with among the different apps, however you’ll be able to customise your touchdown pages extra simply. 

Certainly one of my favourite options is Good Sections. These will let you save a piece—like a headline, about field, or CTA—and use it in a number of completely different touchdown web page designs. Better of all, should you replace it within the Good Sections tab, will probably be up to date on all of your touchdown pages. This makes Landingi an amazing choice in case you have a small enterprise and wish to create just a few touchdown pages to focus on completely different clients. You’ll be able to create as many touchdown pages as you want and use Good Sections to maintain them updated. On another touchdown web page builders, it is a function reserved for the very best tier plans.

Landingi has rolled out an AI Textual content Assistant that is very well built-in with the remainder of the app. You’ll be able to shortly generate—or higher but, regenerate—any textual content you want in order that it higher targets your viewers whereas utilizing the web page editor. It is helpful with out getting in the way in which.

On prime of all that, Landingi integrates with a great deal of apps, together with cost gateways like Stripe, so you’ll be able to promote merchandise. It additionally integrates with Zapier, so you’ll be able to orchestrate end-to-end automations: ship new results in your CRM or spreadsheet, set off tailor-made electronic mail sequences, or sync knowledge throughout your advertising and marketing instruments in actual time. Listed below are just a few examples to get you began.

Landingi worth: Free plan with 5 touchdown pages, 100 visits per 30 days, and a customized area; from $29/month for the Lite plan with limitless conversions, 5,000 visits per 30 days, and integrations.

What about AI touchdown web page builders?

Lots of the touchdown web page builders on this record have some AI options. The place they’re helpful and might genuinely make it easier to create an amazing touchdown web page, I’ve flagged them. However plenty of AI-powered options simply change the default lorem ipsum textual content and inventory pictures to one thing a tiny bit extra personalised. In the event you’re significantly capable of launch a touchdown web page for a enterprise you care about with textual content generated from a brief immediate, I might argue you should rethink what you are launching.

Whereas AI web site builders are actually a factor, on the subject of the additional options like analytics and integrations which might be vital for touchdown web page, they both fall brief or are overpriced for what you want. I discovered that AI options have gotten part of each good touchdown web page builder—however the apps which might be constructed round AI aren’t pretty much as good as present instruments.

Are you able to vibe code a touchdown web page?

You’ll be able to completely use a vibe coding instrument to create a touchdown web page, nevertheless it’s virtually definitely overkill. It can seemingly take you extra time and value you extra money than utilizing a devoted touchdown web page builder, and you will most likely be lacking key options like analytics and integrations.

Must you use a touchdown web page builder or an internet site builder?

Touchdown web page builders are an amazing instrument should you actually simply wish to construct a single-page advertising and marketing web site with a transparent CTA. But when you already know you will quickly wish to develop it to a full web site, and even an internet retailer, you then’re higher off constructing your individual web site—even whether it is only a single-page one to begin. Aside from Carrd, touchdown web page creators can even include fairly steep month-to-month charges, so should you aren’t utilizing the advertising and marketing options, a full web site may even be cheaper.

There are many nice web site constructing choices, from the extra DIY-focused, like a self-hosted WordPress set up, to fast and easy-to-use template-based choices which have loads in widespread with the touchdown web page builders we have simply checked out, like Wix, Squarespace, and Shopify. There are even a number of stable free web site builders.

Associated studying:

This text was initially printed in April 2018 by Matthew Guay. The newest replace was in October 2025.