TikTok has began testing a brand new one-to-many messaging software referred to as bulletin boards, at present accessible to a choose group of creators and types. If it reminds you of Instagram’s broadcast channels, that’s as a result of it’s just about the identical factor, however on TikTok’s turf. Potato, potahto… 😉
And whereas TikTok isn’t normally identified for its messaging options, non-public content material sharing is certainly trending. This replace reveals the platform is taking word.
So, What’s a TikTok Bulletin Board?
It’s a brand new function social media consultants noticed not too long ago. Consider it as a non-public feed simply on your followers. It permits you to preserve them within the loop about what’s new in your (or your model’s) life. Ship brief updates that don’t require a full video however nonetheless aid you preserve your neighborhood engaged and knowledgeable.
What You Must Know
Listed below are an important issues to know:
- One-Means Ticket: For now, followers can’t reply to messages in a TikTok bulletin board. They’ll solely react with emojis.
- Each day Restrict: You possibly can submit as much as 20 bulletins per day.
- Restricted Entry (for now): Up to now, only some fortunate accounts have entry to TikTok bulletin boards, together with Individuals Journal, the Jonas Brothers, or Martha Stewart, simply to call just a few. Some smaller regional accounts are additionally a part of the take a look at, as noticed by Lindsey Gamble.
The best way to Use Bulletin Boards (As soon as You Get Entry…)
Non-public, informal, off-the-grid content material is having a second. Threads simply launched DMs, and Instagrammers have been utilizing broadcast channels for a few years now.
What does all of it imply? It’s a part of a much bigger shift: your viewers doesn’t simply wish to scroll. They wish to really feel shut. Nearer to the story behind the content material.
Need to be a part of the shift? Right here’s methods to make TikTok bulletin boards give you the results you want:
- Promote Your Subsequent Massive Transfer: Put up an replace about your upcoming style present or share a promo code to a model you’re collaborating with.
- Ship Reminders: Remind followers about your TikTok Dwell or a celebration you’re throwing.
- Present the Elements That Don’t Make it to Video: Uncooked. Messy. Actual. That’s the type of behind-the-scenes content material individuals love, particularly once they really feel like they’re seeing one thing not everybody will get to.
- Re-share Hyperlinks: Digging by means of outdated content material simply to discover a hyperlink could be a problem. Make it straightforward on your followers by re-sending necessary hyperlinks straight in your bulletin board.
The best way to Launch a Bulletin Board
Should you’re among the many early testers, right here’s methods to get began:
- Go to your inbox and faucet the plus (+) icon to create a brand new board.
- Add a description to let followers know what sort of updates to count on.
- Select how your bulletin board ought to be displayed in your profile.
That is how Individuals Journal’s profile seems to be, with a be part of button for followers:
Are They Right here to Keep?
The brief reply is: no person is aware of but (besides possibly TikTok’s product masters). TikTok bulletin boards are a take a look at function, so it’s unclear when (or if) everybody will get entry. However should you’re constructing a loyal viewers and in search of methods to attach past the algorithm, that is one function you’ll wish to preserve in your radar.
As soon as the function turns into broadly accessible, do you see your self utilizing it? Tell us within the feedback!
