At occasions like Cisco Reside 2025, the most recent Cisco and Webex applied sciences are showcases all through – from keynote highlights, to in-depth demos on the World of Options present flooring. This 12 months, Webex Buyer Expertise Options confirmed up in full pressure, demonstrating the worth of our portfolio of Webex Contact Heart, Webex AI Agent and Proactive Journeys.
We all the time problem ourselves to assume exterior of the field – how we are able to deliver our expertise to life in ways in which have interaction and captivate the eye of a large occasion viewers whereas getting them fascinated by the potential impression for his or her organizations. Taking a nod from our uber-successful Webex Café occasion expertise, we got down to push the bounds much more at Cisco Reside.
Designed to showcase the seamless energy of Webex Join and Webex AI Agent, the ‘Construct Your Personal Guitar of the Future’ expertise was an interactive journey that blurred the traces between cutting-edge expertise and personalised, artistic experiences. The outcome? Attendees bought to design their dream guitar utilizing AI and stroll away with a bespoke, one-of-a-kind digital masterpiece delivered on to their telephones.
The way it Labored: The Journey Behind the Magic
Set towards the backdrop of a guitar producer’s retail department, the expertise was as a lot about enjoyable because it was about operate.
By scanning a easy QR code, attendees have been invited into an clever, AI-driven journey that used their private model preferences to encourage a one-of-a-kind, AI-generated customized guitar design.
Whereas partaking and distinctive, this expertise was primarily created to showcase core performance of Webex Join and Webex AI Agent collectively in a relatable use case.
With Webex Join, attendees bought to expertise capabilities similar to:
- Wealthy messaging channels of Apple Messages for Enterprise and WebChat
- Wealthy options similar to interactive record pickers, carousels, wealthy hyperlinks and pictures
- Two-way conversational messaging with the flexibility to faucet or sort responses
- Workflow orchestration throughout numerous channels in live performance with the AI Agent, third social gathering system integrations, and way more
With the inclusion of Webex AI Agent, attendees skilled:
- Autonomous, always-on self-service, obtainable instantly throughout the messaging channel of selection
- Pure, human-like conversational AI that may reply intelligently to inquiries inside its information base
- Actual-time intent achievement by amassing order personalized consumer picks, transfers them right into a immediate and delivers again an object
- Complicated system integrations similar to consumer profiles, MidJourney AI Picture engine, Airtable and extra
- Safety and guardrails by coaching the AI Agent on a predetermined information base, giving it the autonomy to embody a desired persona, however enabling clear guardrails to make sure that the AI Agent doesn’t deviate from the specified expertise.
Not solely have been attendees engaged in a artistic course of however they have been additionally uncovered to how clever applied sciences can bridge the digital and bodily utilizing AI.
Webex Join and AI Agent: The Expertise Powering the Expertise
Behind the scenes, the Webex Join Stream Builder powered the workflow that orchestrated the expertise, seamlessly bringing collectively channels, logic, and integrations.
On the coronary heart of this orchestration is the Stream Builder, the place numerous nodes characterize the actions and logic that drive the interplay are positioned on the canvas. Key elements embrace:
- Channel Nodes: These initiated the journey by processing the inbound request from Apple Messages for Enterprise or Webchat to start out the stream and arrange interactive parts like carousels, buttons, and messaging templates. These enabled customers to decide on guitar colours, supplies, and options.
- Obtain Node: Captured and processed consumer inputs all through the expertise, enabling the stream to proceed.
- Utility Nodes: These performed a vital position in executing particular features—similar to fetching consumer profiles, branching to completely different elements of the stream, and delaying message supply to create a pure, conversational cadence.
- Integration Node: Linked on to the Webex AI Agent, passing alongside consumer inputs and questions and returning related responses in actual time.
- HTTP Request Node: Enabled seamless calls to exterior AI instruments like MidJourney (for fast picture era) and Placid (to use branded overlays) to create distinctive guitar designs come to life in seconds.
From selecting colours and supplies to utilizing the Webex AI agent to react to decisions and reply questions in real-time, the Construct a Guitar expertise at Cisco Reside 2025 was the proper concord of artwork, expertise, and human creativity.
Crowd gathering from the Japanese Cisco delegation to check out the expertise.
From Tradeshow Flooring to Actual-World Transformation
The activation turned what might have been a passive demo into an attractive, hands-on expertise. That sense of shock and delight—the “wow, I made this!” second coupled with “I didn’t know one thing like this was doable”—is strictly the form of impression fashionable manufacturers try to create.
Past the cool issue, we demonstrated how Webex Buyer Expertise Options can create an clever entrance door to the contact middle – one thats proactive, conversational and all the time on.
Organizations can orchestrate personalised, proactive journeys like appointment reminders in healthcare, check-in directions in hospitality, or order updates in retail—delivered seamlessly throughout a number of channels. To then be capable of escalate interactions to a Webex AI Agent, offering clever self-service, able to dealing with routine inquiries like billing questions in monetary providers, reservation adjustments in journey, or order monitoring in e-commerce—frees up dwell brokers and streamlines the shopper expertise from begin to end.
Hanging the Innovation Chord
AI-driven experiences have gotten extra built-in into how companies have interaction with prospects, the potential to reimagine journeys throughout industries is limitless. From retail to journey to monetary providers, the flexibility to satisfy prospects the place they’re — with personalised, real-time conversations enhanced by AI — is not a futuristic dream. It’s right here, and it’s powered by Webex Buyer Expertise options portfolio.
Contact us to find out how we will help remodel your buyer expertise journey.
Assets
Reworking buyer expertise at Cisco Reside 2025 with AI-powered improvements
